# Dan Beltramo

> Dan Beltramo is CEO of Registria, the post-purchase customer engagement platform built around Ownership Experience Management (OXM). A Stanford-trained serial entrepreneur, he previously co-founded Vizu - which pioneered real-time brand lift measurement in digital advertising before being acquired by Nielsen in 2012 - and co-founded Onclusive, growing it 80x through organic expansion and PE-backed acquisitions. With over 20 years leading data and analytics organizations across marketing, media, and communications technology, Beltramo brings a pattern-recognition edge built from Clorox brand tables, Silicon Valley startup floors, and boardrooms at global media conglomerates.

- **Role:** CEO at Registria
- **Organizations:** Registria, Onclusive, Vizu, Nielsen, Instill Corporation, Clorox Corporation, LEK Partnership
- **Nationality:** American
- **Education:** Bachelor's in Decision Analysis, Stanford University, MBA, Stanford University
- **Known for:** Co-founded Vizu, which pioneered real-time brand lift measurement in digital advertising, Doubled Vizu's revenue for five consecutive years before selling to Nielsen in 2012, Co-founded Onclusive and grew it 80x through organic and PE-backed acquisition strategy

## Career timeline

- **Early career** — Management consultant at LEK Partnership
- **Mid-1990s** — Brand Manager at Clorox Corporation - worked on Hidden Valley Ranch, Armor All, and Fresh Step
- **1999-2004** — VP of Marketing at Instill Corporation, a data and software company serving foodservice industry clients including Coca-Cola, P&G, Nestle, and Yum! Brands
- **2004** — Co-founded Vizu, pioneering real-time brand lift measurement in digital advertising
- **2004-2012** — Led Vizu to double revenue for five consecutive years
- **2012** — Vizu acquired by Nielsen; joined Nielsen as EVP of Product Leadership for Marketing Effectiveness Products
- **2018** — Co-founded Onclusive (April 2018), a PR analytics and intelligence platform
- **2018-2022** — CEO of Onclusive - drove 80x revenue growth through organic expansion and PE-backed acquisitions including Digimind, Critical Mention, and Kantar's Reputation Intelligence business
- **2022** — Transitioned to Chief Innovation Officer at Onclusive, leading 175+ data engineers, product management, and product marketing professionals
- **2020** — Named one of top 25 most influential people in communications by PR Week
- **2023** — Named Dashboard 25 Honoree by PR Week
- **2026-03** — Appointed CEO of Registria, the Ownership Experience Management (OXM) platform

## Achievements

- Co-founded Vizu, which pioneered real-time brand lift measurement in digital advertising
- Doubled Vizu's revenue for five consecutive years before selling to Nielsen in 2012
- Co-founded Onclusive and grew it 80x through organic and PE-backed acquisition strategy
- Named one of the top 25 most influential people in communications by PR Week (2020)
- Named PR Week Dashboard 25 Honoree (2023)
- Patented PR attribution and 'power of voice' metrics at Onclusive
- Led 175+ data engineers, product managers, and product marketing professionals at Onclusive
- Member of Young Presidents' Organization (YPO)
- Appointed CEO of Registria in March 2026 to accelerate its OXM platform innovation

## Latest updates

- **2026-03** — Appointed CEO of Registria to accelerate innovation in its OXM (Ownership Experience Management) platform
- **2023-01** — Named PR Week Dashboard 25 Honoree, recognized as a key leader shaping communications technology
- **2022-01** — Transitioned from CEO to Chief Innovation Officer at Onclusive, leading 175+ data and product professionals

## Links

- Website: https://registria.com
- LinkedIn: https://www.linkedin.com/in/danbeltramo-ceo-software-saas-data
- Twitter/X: https://twitter.com/registria
- Facebook: https://www.facebook.com/registria

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Profile page: https://yespress.io/dan-beltramo
Published by YesPress — https://yespress.io
Last updated: 2026-05-14