# Dalton Luka

> Dalton Luka is a St. Louis entrepreneur, SEO consultant, and the CEO and founder of Unreview. After graduating from Southern Illinois University Edwardsville in 2017, he turned certifications, nonprofit volunteer work, and agency experience into a career focused on local search. He later built an educational website, The GMB Framework, and the Phantom Google Business Profile audit extension before launching Unreview as a reputation-management company in 2025.

- **Role:** CEO & Founder at Unreview
- **Organizations:** Unreview, Phantom, DaltonLuka.com, VIE Media, Take the Reins St. Louis
- **From:** Springfield, Illinois, United States
- **Nationality:** American
- **Education:** Double major in Business Marketing and Business Management; minor in Creative Writing, Southern Illinois University Edwardsville
- **Known for:** Founded and leads Unreview, which reports serving clients in more than 10 countries with a team of more than 20., Founded Phantom, a Google Business Profile audit extension launched in 2023., Created The GMB Framework course and a library of practical local SEO templates and guides.

## Career timeline

- **2016** — Began working in SEO and digital marketing.
- **2017** — Graduated from Southern Illinois University Edwardsville and earned Google Ads and Google Analytics certifications.
- **2017-2019** — Joined startup agency VIE Media, moved from client management into repeatable marketing processes, and became a partner before focusing solely on SEO.
- **2018** — Started building his personal SEO website and began volunteering as a digital marketing consultant with Take the Reins St. Louis.
- **2023** — Launched Phantom, a browser extension for Google Business Profile audits.
- **2025** — Founded Unreview in St. Louis as a reputation-management company focused on policy-compliant review and content removal.
- **2026** — Continued leading Unreview while publishing current local SEO guides and maintaining Phantom.

## Achievements

- Founded and leads Unreview, which reports serving clients in more than 10 countries with a team of more than 20.
- Founded Phantom, a Google Business Profile audit extension launched in 2023.
- Created The GMB Framework course and a library of practical local SEO templates and guides.
- Reports more than $50 million in SEO-assisted client revenue and more than 100,000 first-page rankings across his work.
- Built an audience of more than 20,000 monthly website visitors and tens of thousands of template users, according to his website.
- Listed by Forbes Business Council as CEO and founder of Unreview.

## Latest updates

- **2026-08** — Published updated local SEO guidance on Google Business Profile branding and descriptions on his website.
- **2026-04** — Phantom version 1.6.1 was updated in the Chrome Web Store.
- **2026-08** — Unreview's About page reported more than 20 team members, clients in more than 10 countries, and over 20,000 completed removals.
- **2025-09** — Filed and launched the current Unreview business in St. Louis.

## Links

- Website: https://daltonluka.com/
- LinkedIn: https://www.linkedin.com/in/daltonluka
- Twitter/X: https://x.com/daltonluka
- YouTube: https://www.youtube.com/@daltonluka
- Instagram: https://www.instagram.com/daltonluka/
- Facebook: https://www.facebook.com/daltonluka/

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Profile page: https://yespress.io/dalton-luka
Published by YesPress — https://yespress.io
Last updated: 2026-08-27