# Dallas Mavericks

> The Dallas Mavericks are a privately held NBA franchise that turns professional basketball into a portfolio of live events, local media, sponsorships, merchandise, hospitality and community programs. Founded in 1980, the Dallas company serves fans across North Texas and a wider global audience, with one NBA title, three conference championships and a current strategy that stretches from the MavsTV direct-to-consumer service to plans for a new arena and entertainment district.

- **Founded:** 1980
- **Headquarters:** Dallas, United States
- **Founders:** Donald Carter (Co-founder and founding owner), Norm Sonju (Co-founder, first president and general manager)
- **Team size:** Approximately 650 people based on supplied company data and public employee profiles; staffing counts vary by source and methodology.
- **Products:** Dallas Mavericks basketball, Tickets and memberships, MavsTV, Merchandise and collaborations, Corporate partnerships
- **Notable:** Won the 2011 NBA championship, defeating the Miami Heat in six games., Won Western Conference championships in 2006, 2011 and 2024., Won Southwest Division titles in 1987, 2007, 2010, 2021 and 2024.

## Products & services

- **Dallas Mavericks basketball** — NBA regular-season and postseason competition, live home games and the core entertainment product.
- **Tickets and memberships** — Single-game tickets, group experiences, premium seating, suites and Club Maverick season memberships.
- **MavsTV** — Local over-the-air game broadcasts plus a regional direct-to-consumer service with live games, replays, highlights and original programming.
- **Merchandise and collaborations** — Licensed jerseys, apparel, collectibles and limited co-branded collections sold online and through team retail.
- **Corporate partnerships** — Jersey-patch, in-arena, content, hospitality and community sponsorship inventory for brands.
- **Camps and community programs** — Youth basketball instruction, education initiatives, grants and learn-and-play spaces delivered by the team and Mavs Foundation.
- **Game-day hospitality** — Premium seating, food-and-beverage experiences and restaurant collaborations at American Airlines Center.

## Achievements

- Won the 2011 NBA championship, defeating the Miami Heat in six games.
- Won Western Conference championships in 2006, 2011 and 2024.
- Won Southwest Division titles in 1987, 2007, 2010, 2021 and 2024.
- Reached the NBA Finals three times in the franchise's first 46 seasons.
- Dirk Nowitzki scored 31,560 points for Dallas and entered the Basketball Hall of Fame in 2023.
- The Mavs Foundation has granted more than $12.5 million to North Texas organizations since 1996.
- The team and foundation invested more than $4 million and reached more than 150,000 people through community work in 2024-25.
- Launched MavsTV in 2024 to combine broad local over-the-air access with direct streaming.

## Latest updates

- **2026-07** — The Mavericks appointed Jennifer Ridgeway chief impact officer to lead philanthropy, corporate social responsibility and community engagement.
- **2026-07** — An Associated Press report detailed a dispute in which minority owner Mark Cuban alleged he was being excluded from opportunities connected to the proposed arena move; the team declined comment.
- **2026-06** — The team named Dusty May head coach after parting with Jason Kidd.
- **2026-06** — The organization entered option agreements covering about 104 acres at the former Valley View Mall site for a potential arena and entertainment district targeted around the 2031 lease horizon.
- **2026-05** — Masai Ujiri joined as team president and alternate governor, with authority over basketball operations.
- **2026-05** — Mike Schmitz was appointed general manager, reporting to Ujiri.
- **2025-10** — The Mavericks introduced rotating premium concession collaborations with Levy and Hai Hospitality at American Airlines Center.
- **2025-07** — Ethan Casson was named president to oversee day-to-day business operations while CEO Rick Welts focused on major strategic initiatives and the future arena.

## Links

- Website: https://www.mavs.com/
- LinkedIn: https://www.linkedin.com/company/dallas-mavericks
- Twitter/X: https://x.com/dallasmavs
- YouTube: https://www.youtube.com/@dallasmavs
- Instagram: https://www.instagram.com/dallasmavs/
- Facebook: https://www.facebook.com/dallasmavs/
- TikTok: https://www.tiktok.com/@dallasmavs

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Profile page: https://yespress.io/dallas-mavericks
Published by YesPress — https://yespress.io
Last updated: 2026-08-14