# Dallas Hogensen

> Dallas Hogensen is the co-founder and CEO of Felux, a Cleveland-based technology business serving steel buyers and sellers. His career includes senior sales leadership at Lyft, co-founding Liveli and Signal HQ, and helping build professional communities. He and Felux co-founder Chris Day won EY’s 2024 Entrepreneur Of The Year East Central Award.

- **Role:** Co-founder & CEO at Felux
- **Organizations:** Felux, Lyft, Signal HQ, Liveli, iCracked, Rocket Lawyer, Pavilion (formerly Revenue Collective)
- **Education:** Bachelor of Business Administration, Marketing, Oregon State University
- **Known for:** Co-recipient with Chris Day of EY’s Entrepreneur Of The Year 2024 East Central Award., Helped grow Lyft Business from inception into a billion-dollar revenue unit, as described by investor Expa., Co-founded Liveli and Signal HQ, acquired in 2016 and 2020 respectively.

## Career timeline

- **Before 2013** — Worked in finance, then entered technology sales at Rocket Lawyer in San Francisco.
- **2013–2015** — Served as VP of Sales & Expansion at iCracked.
- **2015** — Joined Lyft in commercial sales leadership; helped build Lyft Business.
- **2016** — Liveli, which he co-founded, was acquired.
- **2019–2020** — Served as co-founder and president of Signal HQ; the business was acquired by Bombora in 2020.
- **2020** — Joined Felux, which began in 2019, and is credited as a co-founder.
- **2021** — Felux announced a $5.1 million seed round led by Expa in August.
- **2022** — Felux announced a $19 million Series A led by EquipmentShare in June.
- **2023** — Discussed focusing Felux on dependable revenue and profitability after a workforce reduction.
- **2024** — Won EY’s Entrepreneur Of The Year East Central Award with Chris Day.

## Achievements

- Co-recipient with Chris Day of EY’s Entrepreneur Of The Year 2024 East Central Award.
- Helped grow Lyft Business from inception into a billion-dollar revenue unit, as described by investor Expa.
- Co-founded Liveli and Signal HQ, acquired in 2016 and 2020 respectively.
- Led Felux during its 2021 seed and 2022 Series A funding rounds.

## Latest updates

- **2024-06** — EY named Dallas Hogensen and Chris Day winners of its Entrepreneur Of The Year East Central Award.
- **2026-10** — At research time, Felux’s website emphasizes email-based RFQ capture and demand analytics; this is a dated observation of the company’s current product positioning, not a newly announced personal milestone.

## Links

- Website: https://www.felux.com/
- LinkedIn: https://www.linkedin.com/in/dallashogensen
- Twitter/X: https://x.com/DallasHogensen

---

Profile page: https://yespress.io/dallas-hogensen
Published by YesPress — https://yespress.io
Last updated: 2026-10-13