# Dalia

> Dalia is a Boston-based candidate conversion platform that helps employers turn lost career-site traffic into qualified applicants and hires. Its automated software captures job seekers who visit but don't apply, then re-engages them through personalized SMS and email job remarketing. Founded in 2019 by Sam Fitzroy and Jason Whitman, Dalia is used by mid-market and enterprise employers including Compass Group, Ryder, Baptist Health South Florida, and Cleveland Clinic to increase applicant conversion and lower cost-per-hire.

- **Founded:** 2019
- **Headquarters:** Boston, United States
- **Founders:** Sam Fitzroy (Co-Founder & CEO), Jason Whitman (Co-Founder & COO)
- **Team size:** ~33 employees
- **Products:** Dalia Connect, Dalia Apply, Convert, Career Sites, Trusted Intelligence
- **Notable:** Raised $5M Series A in January 2023 led by Lewis & Clark Ventures with backing from Indeed co-founder Paul Forster., Reported 4x increase in career-site conversion for Compass Group., Reported 15x increase in candidate lead capture for Mercy.

## Products & services

- **Dalia Connect** — Career-site personalization with phone verification that captures visitor interest and builds an owned, reachable talent pool.
- **Dalia Apply** — Fast, simplified quick-apply flow that reduces drop-off for qualified candidates.
- **Convert** — Automated, intent-based job remarketing that re-engages lost visitors via personalized SMS and email until they apply.
- **Career Sites** — Branded, job-seeker-first career portals designed to maximize conversion.
- **Trusted Intelligence** — Analytics comparing true conversion rates across recruiting channels and sources.
- **Bot Apply Protection** — Blocks bot and auto-submitted applications so recruiters focus on real candidates.
- **Support** — 24/7 AI-powered candidate assistance across voice, text, and email.

## Achievements

- Raised $5M Series A in January 2023 led by Lewis & Clark Ventures with backing from Indeed co-founder Paul Forster.
- Reported 4x increase in career-site conversion for Compass Group.
- Reported 15x increase in candidate lead capture for Mercy.
- Reported outcomes of ~25% higher job-advertising ROI and up to 50% lower cost-per-hire.
- Became a preferred recruitment marketing automation solution for enterprise employers including Ryder, Brink's, and Baptist Health South Florida.

## Latest updates

- **2024-09** — Announced partnership with Shaker Recruitment Marketing to improve candidate conversion for Shaker's clients.
- **2024-05** — CEO Sam Fitzroy featured in RecTech Media discussing candidate conversion strategy.
- **2023-01** — Closed $5M Series A funding round to expand product suite and invest in sales and marketing.

## Links

- Website: https://dalia.co
- LinkedIn: http://www.linkedin.com/company/daliainc
- Twitter/X: http://www.twitter.com/DaliaResearch
- YouTube: https://www.youtube.com/watch?v=Lv7VtEgQLQw
- Facebook: http://www.facebook.com/DaliaResearch

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Profile page: https://yespress.io/dalia
Published by YesPress — https://yespress.io
Last updated: 2026-07-21