# Dale Bornstein

> Dale Bornstein is the CEO of M Booth and a member of the Next 15 executive committee. After rising from assistant account executive to senior partner during 27 years at Ketchum, she took over M Booth in 2013 and led its expansion into a broader integrated communications group while keeping workplace culture, mentorship and creative permission at the center of the business.

- **Role:** CEO of M Booth and member of the Next 15 Executive Committee
- **Organizations:** M Booth, Next 15, Ketchum, Dress for Success, PR Council, Cornell University Department of Communication Strategic Advisory Council, Page Society, Diversity Action Alliance
- **Education:** Cornell University
- **Known for:** Led M Booth from $16.5 million in fees when she arrived in 2013 to $64 million a decade later, according to PRovoke Media., Expanded M Booth's creative, digital, data and analytics capabilities and helped form the broader Booth Group., Was the first woman to head Ketchum's New York office.

## Career timeline

- **1986** — Joined Ketchum in New York as an assistant account executive in the Consumer Group.
- **1990s-2013** — Rose through Ketchum to become senior partner, director of global practices and a member of its nine-person worldwide executive team; she was also the first woman to lead Ketchum's New York office.
- **2005** — Became a founding member of the Strategic Advisory Council for Cornell University's Department of Communication.
- **2013** — Received Cornell CALS's Outstanding Alumni Award and joined M Booth as CEO in October.
- **2016** — Received Cornell's Department of Communication Outstanding Service Award.
- **2018** — Was honored by the Plank Center for her commitment to mentoring and inducted into PRWeek's Hall of Femme.
- **2019** — Was named to PRovoke Media's Innovator 25; M Booth added Health Unlimited's U.S. business, rebranded as M Booth Health.
- **2023** — Received PRovoke Media's SABRE Award for Outstanding Individual Achievement after a decade leading M Booth.
- **2026** — Continued as M Booth CEO and participated in Next 15's capital-markets presentation on its new operating model.

## Achievements

- Led M Booth from $16.5 million in fees when she arrived in 2013 to $64 million a decade later, according to PRovoke Media.
- Expanded M Booth's creative, digital, data and analytics capabilities and helped form the broader Booth Group.
- Was the first woman to head Ketchum's New York office.
- Received PRovoke Media's 2023 SABRE Award for Outstanding Individual Achievement.
- Was named to PRovoke Media's 2019 Innovator 25 Americas list.
- Was inducted into PRWeek's Hall of Femme in 2018.
- Received Cornell CALS's Outstanding Alumni Award in 2013 and the Department of Communication's Outstanding Service Award in 2016.

## Latest updates

- **2026-09** — Marked M Booth's reopening at 1120 Avenue of the Americas, directly across from the building where she began her PR career 40 years earlier.
- **2026-06** — Shared reflections from Cannes Lions, where M Booth's Dos Equis work won a Bronze Lion in social and influencer.
- **2026-01** — Presented as M Booth CEO at Next 15's Capital Markets Day on the group's simplified, connected operating model.
- **2023-04** — Was announced as a recipient of PRovoke Media's Outstanding Individual Achievement honor after a decade leading M Booth.

## Links

- Website: https://mbooth.com/about/team/dale-bornstein/
- LinkedIn: https://www.linkedin.com/in/dale-bornstein-5879753
- YouTube: https://www.youtube.com/watch?v=cjcBczyoiD4

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Profile page: https://yespress.io/dale-bornstein
Published by YesPress — https://yespress.io
Last updated: 2026-09-24