# Dakota Green

> Dakota Green is a Miami-based co-founder of Vacation Inc., the sunscreen and fragrance company he built with Lach Hall and Marty Bell. A former advertising strategist and former Vacation CEO, he has led product development and operations, including work on Classic Whip and the Orange Gelée revival. Following Nelson Miranda’s appointment as CEO in August 2026, Green continued leading product development.

- **Role:** Co-founder and product development lead at Vacation Inc.
- **Organizations:** Vacation Inc., Droga5
- **Education:** Portland State University
- **Known for:** Co-founded Vacation Inc. with Lach Hall and Marty Bell., Helped develop Classic Whip, a sunscreen mousse dispensed from whipped-cream-inspired packaging., Worked on the Orange Gelée Revival Project, which assembled an advisory panel and more than 15,000 waitlist signups before launch.

## Career timeline

- **Before Vacation** — Worked in advertising; a public SlideShare profile identifies him as a strategist at Droga5 and says he previously managed hotels.
- **2017** — While working remotely in Playa del Carmen with Lach Hall, began developing the idea that became Vacation.
- **2019** — Green and Hall connected with future co-founder Marty Bell in late 2019.
- **2021** — Vacation launched with co-founders Lach Hall and Marty Bell.
- **2023** — Signed a July 25 securities filing as Vacation’s chief executive officer.
- **2024** — Vacation launched its Orange Gelée revival in March after nearly two years of development.
- **2025** — Public symposium biography identifies his responsibilities as product development and operations.
- **2026** — Continued leading product development following Nelson Miranda’s appointment as CEO in August.

## Achievements

- Co-founded Vacation Inc. with Lach Hall and Marty Bell.
- Helped develop Classic Whip, a sunscreen mousse dispensed from whipped-cream-inspired packaging.
- Worked on the Orange Gelée Revival Project, which assembled an advisory panel and more than 15,000 waitlist signups before launch.
- Vacation ranked No. 152 on the 2025 Inc. 5000, with reported three-year growth of 2,557%.
- Named alongside co-founders in Glossy’s Storytellers 2024 recognition.

## Latest updates

- **2026-08** — Vacation appointed Nelson Miranda its first outside CEO; Green continued leading product development.
- **2026-03** — VMG Partners announced an investment in Vacation.

## Links

- Website: https://vacation.inc/
- LinkedIn: https://www.linkedin.com/in/dktgrn

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Profile page: https://yespress.io/dakota-green
Published by YesPress — https://yespress.io
Last updated: 2026-10-23