# DAILYLOOK

> DAILYLOOK is a Los Angeles personal styling company that sends women up to 12 clothing items selected by a dedicated stylist. Customers try them at home, purchase what they keep and return the rest. The service combines a style profile, customer feedback and retail technology with human selection.

- **Founded:** 2011
- **Headquarters:** Los Angeles, United States
- **Founders:** Brian Ree (Co-founder; founding CEO), Eric Marston (Co-founder; CTO), Shefali Khanna (Co-founder; founding CMO)
- **Products:** DAILYLOOK personal styling box, Dedicated stylist and box preview, DAILYLOOK mobile apps
- **Notable:** Raised $10.5 million across publicly reported 2013 seed and 2018 Series A equity rounds., Investor Michael Carney reported profitability for two consecutive years and purchases from 80% of shipped boxes in September 2018; historical, investor-reported figures., Acquired by Adore Me in March 2022.

## Products & services

- **DAILYLOOK personal styling box** — Up to 12 women’s clothing items selected by a personal stylist; home try-on, purchase what is kept and free return shipping. Advertised sizes XS-3X and 0-24.
- **Dedicated stylist and box preview** — A style quiz and ongoing feedback guide selection; customers receive a 24-hour online preview before shipment.
- **DAILYLOOK mobile apps** — iOS and Android access to the personal styling experience.

## Achievements

- Raised $10.5 million across publicly reported 2013 seed and 2018 Series A equity rounds.
- Investor Michael Carney reported profitability for two consecutive years and purchases from 80% of shipped boxes in September 2018; historical, investor-reported figures.
- Acquired by Adore Me in March 2022.

## Latest updates

- **2026-03** — Victoria’s Secret & Co. announced a strategic review of DAILYLOOK, describing it as a non-core asset and evaluating options for its long-term position.
- **2026-06** — DAILYLOOK’s Google Play listing shows an app update dated June 16, 2026.

## Links

- Website: https://www.dailylook.com/
- LinkedIn: https://www.linkedin.com/company/dailylook
- Twitter/X: https://x.com/dailylook
- YouTube: https://www.youtube.com/dailylook
- Instagram: https://www.instagram.com/dailylook/
- Facebook: https://www.facebook.com/dailylook
- TikTok: https://www.tiktok.com/@dailylook

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Profile page: https://yespress.io/dailylook
Published by YesPress — https://yespress.io
Last updated: 2026-10-15