# d2H Partners

> d2H Partners, commonly called d2Hispanic, is an independent Los Angeles advertising agency built around a narrow proposition: help established D2C and B2B marketers acquire U.S. Hispanic customers through culturally specific strategy, creative, media and measurement. Founded in 2014 by direct-response veterans Marcelino Miyares Jr. and Patricia Testa, the firm plans Spanish-language campaigns as parallel businesses rather than translated versions of general-market work, and expanded into entertainment marketing through its 2020 acquisition of Arenas Group.

- **Founded:** 2014
- **Headquarters:** Los Angeles, United States
- **Founders:** Marcelino Miyares Jr. (Co-founder and Managing Partner), Patricia Testa (Co-founder and Managing Partner)
- **Team size:** LinkedIn lists 11-50 employees and surfaces 53 associated profiles; the Hispanic Marketing Council's 2023 guide reported 12 employees. These figures use different definitions and dates.
- **Products:** Hispanic market planning, Creative and production, Media planning and buying, Performance campaign management, Entertainment marketing
- **Notable:** Reported $20 million in 2022 capitalized billings in the Hispanic Marketing Council's 2023 market guide., Acquired Arenas Group in 2020, adding an entertainment-marketing business associated with more than 600 film and television campaigns., Reached its tenth anniversary in 2024 while remaining focused on Hispanic direct response.

## Products & services

- **Hispanic market planning** — Market assessment, budgeting and campaign blueprinting across the Spanish-language path to purchase, including telemarketing and digital qualification.
- **Creative and production** — Development, adaptation and production management for linear television, connected TV, social, digital and other distribution channels.
- **Media planning and buying** — Traditional and digital media planning, buying, analytics and campaign optimization with a direct-response focus.
- **Performance campaign management** — Lead-generation, subscription and transaction-oriented programs measured against customer response and return on ad spend.
- **Entertainment marketing** — Publicity, promotions, creative advertising, media and consumer insights expanded through the acquisition of Arenas Group.

## Achievements

- Reported $20 million in 2022 capitalized billings in the Hispanic Marketing Council's 2023 market guide.
- Acquired Arenas Group in 2020, adding an entertainment-marketing business associated with more than 600 film and television campaigns.
- Reached its tenth anniversary in 2024 while remaining focused on Hispanic direct response.
- Was listed among the top 50 direct-response marketing firms for two years, according to the company's LinkedIn profile.
- Built a public portfolio spanning financial services, supplements, beauty, healthcare, nonprofit and entertainment campaigns.

## Latest updates

- **2024-03** — At its tenth anniversary, d2H published five operating principles for Hispanic direct response: cultural authenticity, parallel planning, proportional spending, candor and strategic commitment.
- **2024-03** — Marcelino Miyares moderated a PDMI East panel on retail media and connected television with speakers from Samsung Ads, Roku and NBCUniversal/Telemundo.
- **2023-07** — Miyares joined a PDMI discussion with TelevisaUnivision on cross-language media availability and the movement of Spanish-language creative onto English-language outlets.
- **2020-12** — d2H acquired Arenas Group, expanding into film, television and streaming marketing while retaining both brands.

## Links

- Website: https://www.d2hispanic.com/
- LinkedIn: https://www.linkedin.com/company/d2hispanic
- Twitter/X: https://twitter.com/d2hispanic
- Instagram: https://www.instagram.com/d2hispanic/
- Facebook: https://www.facebook.com/d2Hispanic

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Profile page: https://yespress.io/d2h-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-14