# D.LUXURY BRANDS

> D.LUXURY BRANDS is a Los Angeles customer-value intelligence and marketing company for premium direct-to-consumer businesses. Its DIGITALRx system identifies which customers, products and channels create profit, then its teams apply those findings across creative, landing pages, paid media, retention and strategic planning. Founded in 2018 as an investment and growth platform, the business says it invested $68 million in DTC brands before evolving into an integrated insights and execution partner.

- **Founded:** 2018
- **Headquarters:** Los Angeles, United States
- **Founders:** Ben Macpherson (CEO & Founder)
- **Team size:** 11-50 employees on LinkedIn; 16 employee profiles were visible in August 2026, while supplied company data lists 15 employees.
- **Products:** DIGITALRx, DIGITALRx Audit, Customer Intelligence, Creative Accelerator, Landing Pages and CRO
- **Notable:** Founded in 2018 and invested a reported $68 million in leading direct-to-consumer brands before expanding into insights and execution services., DIGITALRx has been used by hundreds of ecommerce brands, according to the company and its Clearco partnership announcement., The company says its work across more than 30 premium DTC and omnichannel brands has included scaling businesses from below $5 million to more than $100 million in sales and advising companies above $200 million.

## Products & services

- **DIGITALRx** — A proprietary customer-profit intelligence system and live insights platform that models customer value, creates and tracks personas, attributes profit by cohort, and supports forecasting and budgeting.
- **DIGITALRx Audit** — An investment-grade ecommerce health check drawing on five data sources and more than 100 reports, followed by a strategic presentation and prioritized action plan.
- **Customer Intelligence** — Customer-profit modeling, persona generation and tracking, cohort-level profit attribution, and DTC forecasting and budgeting.
- **Creative Accelerator** — Creative strategy, influencer and UGC programs, and production of static, video and AI-native ad variants, designed to work with a brand's existing media team.
- **Landing Pages and CRO** — Persona-matched landing experiences, dynamic content, and testing optimized for lifetime value rather than conversion rate alone.
- **Paid Media** — Profit-oriented campaign architecture and buying across Meta, Google, TikTok, Pinterest and connected television.
- **Retention** — Email, SMS, lifecycle flow, subscription and loyalty strategy tied to customer value and profit.
- **AI Search Optimization** — Technical readiness audits, structured data, entity-authority work and content optimization intended to improve visibility in AI-assisted product discovery.

## Achievements

- Founded in 2018 and invested a reported $68 million in leading direct-to-consumer brands before expanding into insights and execution services.
- DIGITALRx has been used by hundreds of ecommerce brands, according to the company and its Clearco partnership announcement.
- The company says its work across more than 30 premium DTC and omnichannel brands has included scaling businesses from below $5 million to more than $100 million in sales and advising companies above $200 million.
- Its Cuyana case study reports a 30% increase in first-order profit per new customer order, 106% year-over-year growth in spend and a 19% increase in average order value.
- Its WelleCo case study reports revenue rising from $6 million to $30 million within 36 months, alongside higher new-customer growth, subscriptions and lifetime value.
- Its Jillian Dempsey case study reports 350% year-over-year revenue growth and 400% year-over-year new-customer growth.

## Latest updates

- **2024-07** — Clearco and D.LUXURY announced a strategic partnership connecting ecommerce finance with DIGITALRx growth audits; Cecil & Lou was named as an early joint customer.
- **2025-02** — A data-sharing policy described the D.LUXURY App and integrations with Shopify, Meta Ads, Google Ads, Google Analytics, ReCharge, Klaviyo, TikTok Ads, Bing Ads, Pinterest Ads and Criteo Ads.
- **2025-06** — D.LUXURY co-hosted an ecommerce growth event with Klaviyo at NeueHouse Venice Beach in Los Angeles.
- **2026-04** — A company LinkedIn update said its teams had examined more than 300 DTC businesses and argued that 30-40% of media budgets can be directed toward zero- or negative-profit customers.
- **2026-08** — The company's public site positioned D.LUXURY as a customer-value intelligence and creative marketing engine, highlighting DIGITALRx, Creative Accelerator and AI search optimization.

## Links

- Website: https://www.dluxurybrands.com/
- LinkedIn: https://www.linkedin.com/company/dluxury-brands
- Instagram: https://www.instagram.com/dluxurybrands

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Profile page: https://yespress.io/d-luxury-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-17