# d expósito & Partners

> d expósito & Partners is an independent New York advertising and communications agency built around what it calls cultural dexterity: combining cultural, emotional and business intelligence to help brands reach the cross-cultural American mainstream. Founded in 2005 by veteran multicultural marketers led by Daisy Expósito-Ulla and Jorge Ulla, the agency handles strategy, creative, media, digital, social, public relations and research for brands and institutions including Tajín, McDonald’s regional cooperatives, Nielsen, Point32Health, the Smithsonian and New York City agencies.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Daisy Expósito-Ulla (Co-founder, Chairman and CEO), Jorge Ulla (Co-founder, Partner and Chief Creative Officer), Gloria Constanza (Founding partner and Chief Contact Strategist), Fernando Fernández (Founding partner and Chief Client Officer), Mary Miqueli (Founding partner), Catalina Saldarriaga (Founding partner)
- **Products:** Integrated brand strategy and creative, Efectiva, résonant, Insight Story, Media and community activation
- **Notable:** Named Advertising Educational Foundation Agency of the Year in 2015., Won the first HispanicAd Culture Account Planning Excellence Grand Prix in 2018 for AARP’s Every Step of the Way., AARP’s Every Step of the Way produced 500 million earned impressions, 9 million social views and a 400% lift in weekly page visits at launch.

## Products & services

- **Integrated brand strategy and creative** — Research, strategic planning, advertising, branded content, digital campaigns and cross-cultural creative development.
- **Efectiva** — A specialist media operation spanning brand and performance planning, digital and conventional buying, programmatic, streaming, social and e-commerce media.
- **résonant** — A six-person PR and social practice offering bilingual and polylingual media relations, social management, influencer partnerships, community engagement and culturally responsive content.
- **Insight Story** — Market intelligence and business strategy within the agency’s integrated resource offering.
- **Media and community activation** — Media strategy, buying, measurement, grassroots outreach and multilingual community campaigns across broadcast, digital, out-of-home and local media.

## Achievements

- Named Advertising Educational Foundation Agency of the Year in 2015.
- Won the first HispanicAd Culture Account Planning Excellence Grand Prix in 2018 for AARP’s Every Step of the Way.
- AARP’s Every Step of the Way produced 500 million earned impressions, 9 million social views and a 400% lift in weekly page visits at launch.
- Tajín’s As Unique As You reported a 30% lift in top-of-mind awareness, sales more than 25% above projections and 300% e-commerce ROI.
- The Smithsonian ¡De última hora! launch generated more than half a billion earned impressions and was followed by a 33% increase in Latino museum visitation.
- Point32Health’s The Power of Being Able won the 2024 Healthcare Marketing Impact Awards national gold for purpose-led campaign of the year.
- The NYC Childcare campaign beat its click goal by 137%, display-engagement benchmarks by 30% and video-completion benchmarks by 28%.
- résonant won the 2025 HPRA Bravo Lifestyle Campaign of the Year for Tajín and an honorable mention for NYC Cares influencer work.

## Latest updates

- **2026-07** — The agency published new thinking on the identity economy, culture-driven fandom and the role of cultural strategy in demand creation.
- **2025-11** — Its résonant team received an HPRA Bravo Lifestyle Campaign of the Year award for Tajín and an honorable mention for NYC Cares influencer work.
- **2025-08** — Launched Efectiva, a specialist media brand led by partner Gloria Constanza across digital, conventional, retail and e-commerce media.
- **2025-07** — Launched résonant, a six-person public relations and social media practice led by Andy Checo.
- **2025-05** — Marked its 20th anniversary and reported that its core leadership remained together through multiple economic cycles.

## Links

- Website: https://dexposito.com
- LinkedIn: https://www.linkedin.com/company/d-exposito-&-partners
- Twitter/X: https://twitter.com/d_exposito
- Instagram: https://www.instagram.com/dexandpartners/
- Facebook: https://www.facebook.com/newamericanagency

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Profile page: https://yespress.io/d-exposito-and-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-22