# D'Addario & Company, Inc.

> D'Addario & Company is the largest maker of musical-instrument accessories in the world, and it is still run by the family whose string-making trade in Salle, Italy predates the modern guitar. From a Farmingdale, New York factory that turns out roughly 95% of its products in the United States, the company draws its own wire and packs strings for guitarists, drummers, reed players and orchestras - selling both to dealers worldwide and directly to players through daddario.com and its Players Circle program.

- **Founded:** 1973
- **Headquarters:** Farmingdale, New York, United States
- **Founders:** Jim D'Addario (Co-founder, Chairman & Chief Innovation Officer), Janet D'Addario (Co-founder)
- **Team size:** ~1,100 employees
- **Products:** D'Addario Guitar & Fretted Strings, NYXL, Evans Drumheads, ProMark Drumsticks, D'Addario Woodwinds (Rico)
- **Notable:** World's largest manufacturer of musical-instrument accessories., Manufactures roughly 95% of its products in the United States, including drawing its own wire., Launched Playback (2016), the first instrument-string recycling program, addressing an estimated 1.5 million+ lbs of string metal a year.

## Products & services

- **D'Addario Guitar & Fretted Strings** — Acoustic, electric, classical, bass, mandolin, banjo and ukulele strings, including the XL, NYXL, XT and XS lines and Pro-Arte classical sets.
- **NYXL** — Electric strings built on a proprietary high-carbon 'NY Steel' core for break resistance and tuning stability via Fusion Twist technology.
- **Evans Drumheads** — Drumheads including Level 360 technology, acquired by D'Addario in 1995.
- **ProMark Drumsticks** — Drumsticks and mallets - including Japanese white oak, ActiveGrip and FireGrain lines - acquired in 2011.
- **D'Addario Woodwinds (Rico)** — Saxophone and clarinet reeds, mouthpieces and woodwind accessories, built on the Rico brand acquired in 2004.
- **D'Addario Accessories (Planet Waves)** — Cables, straps, tuners, capos, picks, humidifiers, the patented Pro-Winder and XPND pedalboards.
- **Orchestral Strings** — Bowed-instrument strings for violin, viola, cello and bass, including Helicore, Prelude, Kaplan and Ascente.
- **Playback / Players Circle** — The first instrument-string recycling program plus a loyalty program rewarding direct customers with points.

## Achievements

- World's largest manufacturer of musical-instrument accessories.
- Manufactures roughly 95% of its products in the United States, including drawing its own wire.
- Launched Playback (2016), the first instrument-string recycling program, addressing an estimated 1.5 million+ lbs of string metal a year.
- Developed proprietary NY Steel and NYXL string technology (2014).
- The D'Addario Foundation has reached about 2.5 million students across 700+ programs in a decade, with 100% of donations going to programs.
- Celebrated its 50th anniversary as the modern company in 2023, with a family string-making lineage tracing to 1680.

## Latest updates

- **2025-01** — Launched XS Bass, the first XS coated strings engineered for bass guitar, and expanded the XPND Core pedalboard line.
- **2024-06** — Rolled out an evolution of the D'Addario brand identity across product lines.
- **2023-01** — Marked the 50th anniversary of the modern company founded in 1973.

## Links

- Website: https://daddario.com
- LinkedIn: https://www.linkedin.com/company/d%27addario-&-company-inc-/
- Twitter/X: https://x.com/daddarioandco
- YouTube: https://www.youtube.com/@daddarioandco
- Instagram: https://www.instagram.com/daddarioandco/
- Facebook: https://www.facebook.com/daddario
- TikTok: https://www.tiktok.com/@daddarioandco

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Last updated: 2026-08-14