# CycleBar

> CycleBar is a boutique indoor cycling franchise combining instructor-led, music-driven classes with rider performance tracking and local studio communities. Originating with siblings Bill Pryor and Alex Klemmer’s Massachusetts concept in 2004, it became a franchise business in 2014-2015 and was acquired by Extraordinary Brands in July 2025.

- **Founded:** 2004
- **Headquarters:** Irvine, United States
- **Founders:** Bill Pryor (Co-founder), Alex Klemmer (Co-founder)
- **Products:** Classic, Connect, Empower, Strength, Xpress
- **Notable:** Built an indoor cycling concept from a Massachusetts family studio into an international franchise., The official franchise page reports six consecutive Entrepreneur Franchise 500 appearances and Inc. 5000 recognition in 2020; these are historical marketing claims, not current rankings., TPG Growth reported more than half a million riders at the time of its September 2017 investment.

## Products & services

- **Classic** — Indoor cycling combining strength, endurance, hills, challenges and drills.
- **Connect** — The current US website describes a refreshed ride with dancing, faster speeds and challenging drills.
- **Empower** — Athletic indoor cycling emphasizing strength, power and mindset.
- **Strength** — Music-led cycling built around synchronized movement and muscle engagement.
- **Xpress** — A 30-minute rhythm-based interval ride including cool down.
- **Define** — Coach-led small group training off the bike, focused on strength and control; consult the local schedule for availability.
- **CycleStats** — Rider performance tracking with daily and historical results emailed after rides.
- **CycleBeats** — A proprietary playlist database used in the class experience.
- **CycleGives** — Studio fundraising rides for charities, companies, teams and community groups.
- **Studio franchise** — Brand licensing and support with sites, leases, construction, recruiting, membership sales, marketing and training.

## Achievements

- Built an indoor cycling concept from a Massachusetts family studio into an international franchise.
- The official franchise page reports six consecutive Entrepreneur Franchise 500 appearances and Inc. 5000 recognition in 2020; these are historical marketing claims, not current rankings.
- TPG Growth reported more than half a million riders at the time of its September 2017 investment.

## Latest updates

- **2026-06** — For the reporting period ended June 30, 2026, Xponential’s filing reports $7 million total consideration for the combined CycleBar/Rumble disposal, with the buyer’s note settled in late 2025.
- **2026-01** — Lori Klein and Katy Richardson described a studio audit, franchisee support and a smaller-footprint strategy; the interview reported 130+ studios and anticipated further contraction, which was a forecast rather than a completed outcome.
- **2025-07** — Xponential announced the completed sale of CycleBar and Rumble to Extraordinary Brands on July 28; the agreement was dated July 24.

## Links

- Website: https://www.cyclebar.com/
- LinkedIn: https://www.linkedin.com/company/cyclebar/
- Twitter/X: https://twitter.com/cyclebar
- YouTube: https://www.youtube.com/channel/UCi-YGWqcXgU9E-4eRW40jKw
- Instagram: https://www.instagram.com/cyclebar/
- Facebook: https://www.facebook.com/CycleBar
- TikTok: https://www.tiktok.com/@cyclebar

---

Profile page: https://yespress.io/cyclebar
Published by YesPress — https://yespress.io
Last updated: 2026-10-19