# Customer communications software market

> A practical field guide to six platforms that are often grouped under customer communications but solve different jobs. Newgen, Messagepoint, Doxim and MHC emphasize governed, high-volume and often regulated communications; Braze centers real-time, cross-channel engagement; and Windward Studios, now part of Apryse Fluent, approaches the problem through embedded document generation. The story explains how to shortlist by communication type, operating model, channels and governance instead of comparing feature counts.

## Achievements

- Newgen reports more than 520 active customers across more than 74 countries.
- Messagepoint has developed a cloud CCM platform centered on business-user authoring, content control and AI-assisted operations.
- Braze has established a real-time, cross-channel customer engagement platform spanning email, mobile, web and other touchpoints.
- Doxim combines CCM software with print, mail and digital delivery services for regulated industries.
- Windward made Microsoft Office the design environment for data-powered document templates and is now represented in Apryse Fluent.
- MHC says its CCM customers produce about one billion pages annually and operate in more than 50 countries.

## Latest updates

- **2026-02** — Messagepoint acquired Sefas, a CCM and enterprise communications processing vendor.
- **2024-10** — MHC launched AI Assist capabilities for content generation, refinement and translation in EngageCX.
- **2023-05** — Apryse introduced Fluent using technology from Windward Core and iText DITO.

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Last updated: 2026-08-08