# Custify

> Custify is a customer success platform built for B2B SaaS teams. It pulls product-usage data together with signals from CRM, billing, and support systems into a single customer view, then flags accounts that are stalling in onboarding, letting trials lapse, or drifting toward churn. Health scores, automated playbooks, and - more recently - AI agents let customer success managers act on risk before a renewal is lost, instead of digging through spreadsheets. Founded in 2017 and run out of Romania, Custify positions itself as the leaner, faster-to-deploy alternative to heavyweight incumbents like Gainsight.

- **Founded:** 2017
- **Headquarters:** Bucharest, Romania
- **Founders:** Philipp Wolf (Co-Founder & CEO), George Maicovschi (Co-Founder & CTO), Boris Cipot (Co-Founder), Thomas Wegele (Co-Founder)
- **Team size:** ~40-42 employees
- **Products:** Customer Success Platform, Customer Health Scores, Playbooks & Automated Workflows, CSAT / NPS Surveys & Customer Portal, CustifyAI / AI Agents
- **Notable:** Bootstrapped to roughly $2.7M revenue with a ~40-person team, SOC 2 certified customer success platform, Consistently rated a top alternative to Totango and ChurnZero on G2 for ease of setup and administration

## Products & services

- **Customer Success Platform** — Core product unifying product usage, CRM, billing, and support data into a single customer view with KPIs, dashboards, and account timelines for B2B SaaS teams.
- **Customer Health Scores** — Configurable health scoring that flags at-risk accounts, stalled onboarding, expiring trials, and declining usage before they become churn.
- **Playbooks & Automated Workflows** — Automation for repetitive CS tasks - lifecycle playbooks, alerts, and task management that scale digital and human-led customer motions.
- **CSAT / NPS Surveys & Customer Portal** — Built-in surveys and a customer-facing portal to capture sentiment and centralize communication.
- **CustifyAI / AI Agents** — AI-native layer that summarizes accounts, detects risk and sentiment, and drafts next actions so CS teams can scale without adding headcount.

## Achievements

- Bootstrapped to roughly $2.7M revenue with a ~40-person team
- SOC 2 certified customer success platform
- Consistently rated a top alternative to Totango and ChurnZero on G2 for ease of setup and administration
- Customer results include 25% churn reduction (TestMonitor), 90% reduction in manual CS tasks (Whale), and 43% increase in expansion MRR (Survicate)
- CEO Philipp Wolf is a recognized voice in the customer success community across podcasts and industry content

## Latest updates

- **2024-01** — Repositioned around AI, launching CustifyAI and AI agents to automate account summaries, risk detection, and next-best actions.
- **2026-01** — Homepage messaging shifts fully to AI: 'Surface churn risk. Secure renewals. Scale with AI agents.'
- **2026-06** — Team reported at roughly 42 employees serving a global B2B SaaS customer base.

## Links

- Website: https://www.custify.com
- LinkedIn: https://www.linkedin.com/company/custify/
- Twitter/X: https://twitter.com/CustifySRL
- Facebook: https://www.facebook.com/Custify/

---

Profile page: https://yespress.io/custify
Published by YesPress — https://yespress.io
Last updated: 2026-08-06