# Current Global

> Current Global is a Chicago-headquartered communications agency that combines cultural strategy, earned media, creative campaigns, social, influencer work, sports marketing and corporate reputation. Formed in 2019 by merging the consumer-led Current Marketing with the UK-based Creation, it has built a distinctive portfolio of participatory ideas - from a real claims process for ketchup spills to a GPS-gated banned-book library and a marathon bib reserved for neurodivergent runners.

- **Founded:** 2019
- **Headquarters:** Chicago, United States
- **Founders:** Virginia Devlin (Co-founder and founding co-CEO), George Coleman (Co-founder and founding co-CEO)
- **Products:** Brand and consumer communications, Integrated creative campaigns, Sports marketing, Corporate reputation, Social, community and influencer engagement
- **Notable:** Ranked sixth in PRovoke Media's 2024 Global Creative Index., Named among PRovoke Media's 80 Best Agencies in the United States for 2025., The company reports 41 Cannes Lions, 10 Effies, 23 Clio Awards, 25 One Show Pencils, 11 PRWeek Awards and 33 PRovoke SABRE Awards across its work.

## Products & services

- **Brand and consumer communications** — Earned-first strategy and campaigns designed to build attention, loyalty and advocacy for consumer brands.
- **Integrated creative campaigns** — Campaign concepts and activations spanning earned, social, influencer, paid and experiential channels.
- **Sports marketing** — Partnership activation, athlete and fan engagement, events and sports-led brand storytelling.
- **Corporate reputation** — Corporate narrative, issues and crisis counsel, executive visibility and thought leadership.
- **Social, community and influencer engagement** — Channel strategy, content creation, community management and creator relationships.
- **Launch and media events** — Product launches and experiences built to generate earned attention and direct audience participation.
- **CurrentWell** — A Current Group consumer-health offer combining dna Communications' scientific expertise with Current Global's cultural storytelling.

## Achievements

- Ranked sixth in PRovoke Media's 2024 Global Creative Index.
- Named among PRovoke Media's 80 Best Agencies in the United States for 2025.
- The company reports 41 Cannes Lions, 10 Effies, 23 Clio Awards, 25 One Show Pencils, 11 PRWeek Awards and 33 PRovoke SABRE Awards across its work.
- Three campaigns - Heinz Ketch-Up and Down, Fresh Step Adopt-a-Stray and Tata Trusts Kaise Ka Cancer - won 2024 Global SABRE Awards.
- Fresh Step Adopt-a-Stray produced a reported 124% increase in adoption applications during a 48-hour gaming activation.
- Heinz Ketchup Insurance generated 3,056 applications in one month, an 856% engagement increase, $23 million in earned media and reported sales gains in the UAE.
- Hidden Valley Ranch HVRxHVR sold out its Double Ranch bottle at ComplexCon in 30 minutes and reported an 8.6% lift in bottled sales.
- Kingsford's King of the Grill campaign generated 3.5 billion impressions.
- The first US Applebee's-IHOP dual-branded opening generated more than 1.4 billion impressions and 160-plus positive stories.

## Latest updates

- **2026-09** — PRNEWS named Current Group CEO Mike Rosich among its 2026 Agency CEO honorees and Shannon McGovern among its Agency Innovators.
- **2026-04** — PRovoke Media's 2026 US agency profile described Current Group as a more connected model across Current Global and dna Communications, with Abbott, Applebee's, Bissell, Ocean Spray and Shamrock Farms among clients.
- **2025-10** — Current Group refreshed its structure and leadership while keeping Current Global and dna Communications as distinct agency brands.
- **2025-10** — Ocean Spray and Bryan Cranston introduced Cranpus, a mythical cranberry-stealing character, with Current Global campaign support.
- **2025-07** — Dubai Airports appointed Current Global MENAT as its retained public-relations agency.
- **2025-04** — PRovoke Media named Current Global among its 80 Best Agencies in the United States.
- **2025-03** — PRovoke Media named Current Global among the 10 Best Agencies in the Middle East.

## Links

- Website: https://currentglobal.com/
- LinkedIn: https://www.linkedin.com/company/current-global/
- Twitter/X: https://twitter.com/current_global
- Instagram: https://www.instagram.com/currentglobal_agency/
- Facebook: https://facebook.com/CurrentGlobal/

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Profile page: https://yespress.io/current-global
Published by YesPress — https://yespress.io
Last updated: 2026-09-24