# Curious Plot

> Curious Plot is a Minneapolis marketing, communications and consulting agency devoted to food, agriculture and companion animal care. A wholly owned Land O'Lakes subsidiary, it combines category research and business consulting with creative, public relations, media, digital, experiential and production services for clients ranging from crop-input companies and commodity boards to food brands and animal-nutrition businesses.

- **Founded:** 2009
- **Headquarters:** Minneapolis, United States
- **Founders:** Phillip Farmer (Founder), John Lumpe (Co-founder and former COO), Rob McClelland (Co-founder and former CEO)
- **Products:** Creative and experience, Public relations and reputation management, Digital and engagement strategy, Consulting and learning services, Consumer Curiosity Report
- **Notable:** Nearly tripled total billings and more than doubled team size during Laurie Fleck's nearly eight years as CEO., Built a national team of more than 125 people across 20 states by April 2026., Donated more than $800,000 in in-kind services through Seed to Succeed over 15 years.

## Products & services

- **Creative and experience** — Brand strategy and identity, content, web design and development, video production, multichannel campaigns and experiential marketing.
- **Public relations and reputation management** — Earned media, influencer relations, media training, crisis and issues work, internal communications and technical writing.
- **Digital and engagement strategy** — Paid media, community management, performance marketing, automation, data strategy, SEO/SEM and measurement.
- **Consulting and learning services** — Go-to-market planning, market research, long-range strategy, leadership development, C-suite support and sales training.
- **Consumer Curiosity Report** — Proprietary research tracking food topics and the motivations behind consumer curiosity.

## Achievements

- Nearly tripled total billings and more than doubled team size during Laurie Fleck's nearly eight years as CEO.
- Built a national team of more than 125 people across 20 states by April 2026.
- Donated more than $800,000 in in-kind services through Seed to Succeed over 15 years.
- Won first place in the consumer website category at Best of NAMA 2024 for United Sorghum Checkoff Program's sustainability site.
- Helped Mazuri increase website traffic 132% and e-commerce sales 24% year over year.
- Generated more than 21 million impressions and a 388% lift in landing-page traffic for an AUTUMNCRISP grape campaign.
- Delivered 6.75 million-plus impressions for FMC's Weeds Playbook, exceeding the goal by more than 1.42 million.

## Latest updates

- **2026-05** — Mitch Van Kampen became president and CEO after a long-planned succession; Laurie Fleck retired from agency leadership.
- **2026-04** — Curious Plot announced an expanded executive team and said it had more than 125 employees in 20 states.
- **2026** — The agency released its 2026 Consumer Curiosity Report.
- **2025-06** — Seed to Succeed named three recipients for the first time and reported more than $800,000 in total in-kind support over 15 years.

## Links

- Website: https://curiousplot.agency
- LinkedIn: https://www.linkedin.com/company/curiousplot
- Twitter/X: https://x.com/curious_plot
- Instagram: https://www.instagram.com/curiousplot/
- Facebook: https://www.facebook.com/CuriousPlot

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Profile page: https://yespress.io/curious-plot
Published by YesPress — https://yespress.io
Last updated: 2026-09-24