# Curinos

> Curinos sells financial institutions proprietary market data, benchmarking, pricing software and advisory services. Formed in 2021 by combining Novantas with Informa’s FBX business, it now offers Curinos One to coordinate customer acquisition and relationship growth across marketing, product and pricing. The company reports more than 1,500 clients globally.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Products:** Curinos One, Retail Deposit Optimizer, CurinosCopilot, Deposit Analyzer/Optimizer Suite, Digital Banking Analyzer
- **Notable:** Company reports more than 1,500 clients globally., Company reports datasets covering $6T+ in deposits and $3T+ in mortgage originations., Named to Fast Company’s 2025 Best Workplaces for Innovators in North America, according to Curinos’s announcement.

## Products & services

- **Curinos One** — Decision intelligence platform combining first-party bank data, third-party signals and proprietary benchmarks; Capture supports acquisition and Compound supports growth with existing customers.
- **Retail Deposit Optimizer** — Models deposit pricing, customer behavior and balance-versus-rate trade-offs for portfolio growth and profitability.
- **CurinosCopilot** — AI capability within Retail Deposit Optimizer that turns forecasting and pricing-model outputs into conversational insights, slides and memos.
- **Deposit Analyzer/Optimizer Suite** — Deposit benchmarking, analytics and pricing optimization across consumer, small-business, wealth and commercial portfolios.
- **Digital Banking Analyzer** — Competitive intelligence on digital features and customer journeys to help prioritize digital banking improvements.
- **Amplero** — AI-based personalization and customer treatment optimization; named in Synovus’s public customer testimonial.
- **Advisory Solutions** — Pricing strategy, marketing investment planning, product design, branch network optimization, M&A support and treasury/balance-sheet management.

## Achievements

- Company reports more than 1,500 clients globally.
- Company reports datasets covering $6T+ in deposits and $3T+ in mortgage originations.
- Named to Fast Company’s 2025 Best Workplaces for Innovators in North America, according to Curinos’s announcement.
- Launched CurinosCopilot in September 2025 and Curinos One in May 2026.
- Launch release reports an unnamed early-adopting bank generated more than $1.6B in additional deposits; this is a company-reported client result, not an independently verified typical outcome.

## Latest updates

- **2026-10** — October 12 architecture explainer describes Curinos One as a decision layer between existing bank data infrastructure and execution channels, with traceable decisions and separate generative AI assistance.
- **2026-07** — Press index announces expanded Databricks partnership on July 8 and a second FinTech Incubator cohort on July 13.
- **2026-05** — Curinos One launch release dated May 12 introduces Capture and Compound with company-reported early deployment results.
- **2026-04** — Appointed Craig Henderson CFO, announced April 7.
- **2025-09** — Introduced CurinosCopilot in Retail Deposit Optimizer on September 23.

## Links

- Website: https://www.curinos.com/
- LinkedIn: https://www.linkedin.com/company/curinos
- Twitter/X: https://twitter.com/_Curinos
- YouTube: https://www.youtube.com/@Curinos

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Profile page: https://yespress.io/curinos
Published by YesPress — https://yespress.io
Last updated: 2026-10-21