# CURICH | WEISS

> CURICH | WEISS, now branded CURICH WEISS AMPLIFY, is a privately held New York communications agency founded in 2015 by James Curich and John Weiss. Its pitch is integration rather than publicity volume: PR, digital marketing, social media, influencer and celebrity engagement, and live experiences organized around one business objective, chiefly for hospitality, travel, real-estate, food, wine, and spirits brands.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** James Curich (Co-Founder and Co-CEO), John Weiss (Co-Founder and Co-CEO)
- **Products:** Integrated public relations, Digital marketing and social media, Influencer and celebrity engagement, Events and experiential programs, Top Shelf PR
- **Notable:** Named PR Agency of the Year in the 2026 Icons of Whisky America awards., Named Hospitality Agency of the Year in The PR Net Next Gen Awards 2024., Included in The PR Net 100 in multiple years.

## Products & services

- **Integrated public relations** — Brand strategy, media strategy, consumer and trade media relations, launches, reputation work, and corporate communications.
- **Digital marketing and social media** — Content strategy and production, social management, digital advertising, affiliate marketing, platform development, and analytics.
- **Influencer and celebrity engagement** — Talent identification, partnerships, collaborations, and campaigns built to extend brand stories through credible voices.
- **Events and experiential programs** — Event strategy, talent coordination, sponsorship support, and media and influencer outreach around launches and live experiences.
- **Top Shelf PR** — A strategic alliance with Southern Glazer's Wine & Spirits offering supplier brands tailored PR, trade engagement, content planning, press tours, event support, and integrated campaigns.

## Achievements

- Named PR Agency of the Year in the 2026 Icons of Whisky America awards.
- Named Hospitality Agency of the Year in The PR Net Next Gen Awards 2024.
- Included in The PR Net 100 in multiple years.
- Recognized in the Observer PR Power List for food, wine, and spirits work.
- Won 2024 HSMAI Adrian Awards recognition for Nemacolin's Hardy's Holiday Village, including a Gold listing in the awards book.
- Reached its tenth anniversary in 2025.

## Latest updates

- **2026-03** — CURICH WEISS AMPLIFY was named PR Agency of the Year in the 2026 Icons of Whisky America awards.
- **2026-02** — The agency announced it was handling PR for Rosewood Schloss Fuschl and recruited for digital-marketing and account-management roles.
- **2025-08** — CURICH | WEISS marked ten years since its founding.
- **2025** — The agency and Phillips Distilling launched a digital edition of Cocktailmanac with interactive features, original recipes, and bartender videos.
- **2024** — The PR Net named CURICH | WEISS Hospitality Agency of the Year.

## Links

- Website: https://www.curichweiss.com/
- LinkedIn: https://www.linkedin.com/company/curich-weiss
- Instagram: https://www.instagram.com/curichweiss/
- Facebook: https://www.facebook.com/curichweiss/

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Profile page: https://yespress.io/curich-weiss
Published by YesPress — https://yespress.io
Last updated: 2026-09-20