# Cupshe

> Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.

- **Founded:** 2015
- **Headquarters:** Los Angeles, California, United States
- **Founders:** David Wei (Founder (former Alibaba CEO))
- **Team size:** ~210 employees
- **Products:** Swimwear & bikinis, Cover-ups & beach accessories, Activewear & loungewear, Recycled swim collection, Mobile shopping app
- **Notable:** Grew into a roughly $150M+ swimwear business within about six years of founding, Reached customers in 100+ countries with a community of millions of women, Became the most-downloaded swimwear app in the US (2021) with 2.2M+ installs

## Products & services

- **Swimwear & bikinis** — Core line of trendy, affordable bikinis and one-piece swimsuits in vibrant prints, priced roughly $15-$30, offered across a wide range of sizes and silhouettes.
- **Cover-ups & beach accessories** — Beach cover-ups, dresses and accessories that extend the swimwear wardrobe.
- **Activewear & loungewear** — Athleisure and loungewear collections including leggings, shorts and sweatshirts, broadening the brand beyond the beach.
- **Recycled swim collection** — Annual sustainable line made from 100% recycled materials, GRS-certified and BSCI-compliant, using digital printing to cut water use and biodegradable packaging.
- **Mobile shopping app** — iOS/Android app with app-exclusive deals, flash sales and real-time order tracking; became the most-downloaded swimwear app in the US.

## Achievements

- Grew into a roughly $150M+ swimwear business within about six years of founding
- Reached customers in 100+ countries with a community of millions of women
- Became the most-downloaded swimwear app in the US (2021) with 2.2M+ installs
- Grew Amazon unit sales 131% year-over-year and DTC site traffic 41% in a peak year
- Reportedly increased sales by 101% with a Shopify Plus / Yotpo / BVAccel growth stack
- Launched a 100% recycled, GRS-certified annual swim collection (2024)

## Latest updates

- **2026-01** — Launched the 'Island Time' collaboration collection with social media personality Lexi Rivera.
- **2025-10** — Unveiled the 'For the Plot' Party Collection with stars from The Secret Lives of Mormon Wives.
- **2024-04** — Released the 2024 Annual Recycled Swim Collection - 23 styles made from 100% recycled, GRS-certified materials with biodegradable packaging.
- **2024-01** — Introduced the Cupshe x JoJo Fletcher Party Collection with its 2024 Spokesperson of the Year.

## Links

- Website: https://cupshe.com
- LinkedIn: http://www.linkedin.com/company/cupshe
- Twitter/X: https://twitter.com/cupsheofficial
- YouTube: https://www.youtube.com/@cupshe
- Instagram: https://www.instagram.com/cupshe/
- Facebook: https://www.facebook.com/cupsheofficial
- TikTok: https://www.tiktok.com/@cupshe

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Profile page: https://yespress.io/cupshe
Published by YesPress — https://yespress.io
Last updated: 2026-07-26