# CultureSpan Marketing

> CultureSpan Marketing is an independent, full-service El Paso agency that builds bilingual and multicultural campaigns from cultural research rather than translating a finished general-market idea. Founded in 1980 as The Laster Group, the firm combines strategy, branding, media, digital work, public relations, research and in-house audiovisual production, with a visible specialty in public-service campaigns for utilities, healthcare, education, finance and civic institutions.

- **Founded:** 1980
- **Headquarters:** El Paso, United States
- **Founders:** Nancy Laster (Co-founder and President)
- **Products:** Transcreation, Brand identity, Digital marketing, Media planning and buying, Audiovisual production
- **Notable:** The El Paso Center for Diabetes campaign generated 973 completed online risk tests in its first four weeks., The first phase of the Raiz and UTEP teacher-recruitment campaign accounted for 90% of visits and inquiries to UTEP's Teacher Preparation Program, according to CultureSpan., The Energy Savings Champion pilot registered nearly 500 customers, awarded more than 30 prizes and produced two finishers who completed all 16 tasks.

## Products & services

- **Transcreation** — Adapts the emotion, character and cultural meaning of an English message for Spanish-language audiences instead of translating it literally.
- **Brand identity** — Naming, logo systems, stationery, signage, packaging and related corporate or retail identity work.
- **Digital marketing** — Digital strategy, content, SEO, SEM, social media, websites, analytics, HTML advertising and marketing automation.
- **Media planning and buying** — Planning, competitive analysis, placement evaluation and broadcast post-buy measurement.
- **Audiovisual production** — Creative development, copywriting, pre-production, television and radio production, long-form video and branded online content.
- **Research and public relations** — Focus groups, awareness studies, copy testing, surveys and publicity spanning local, regional and national audiences.

## Achievements

- The El Paso Center for Diabetes campaign generated 973 completed online risk tests in its first four weeks.
- The first phase of the Raiz and UTEP teacher-recruitment campaign accounted for 90% of visits and inquiries to UTEP's Teacher Preparation Program, according to CultureSpan.
- The Energy Savings Champion pilot registered nearly 500 customers, awarded more than 30 prizes and produced two finishers who completed all 16 tasks.
- The El Paso International Airport business-awareness campaign delivered millions of impressions across more than 80 ZIP codes and included national Bloomberg Television placement.
- The 'Diabetes - Now What?' campaign received a 2024 Platinum MarCom Award for advertising campaign work.
- CultureSpan became BBB accredited with an A+ rating in May 2025.
- The firm was selected among awarded vendors for the Region 19 Allied States Cooperative advertising and marketing services contract, later extended through December 2026.

## Latest updates

- **2025-09** — CultureSpan was listed as an awarded HUB vendor on the Region 19 Allied States Cooperative advertising and marketing services contract, which was extended through December 2026.
- **2025-05** — The Better Business Bureau accredited CultureSpan Marketing + Digital and listed it with an A+ rating.
- **2025-01** — Region 19 Head Start launched the 'My Child's Head Start' creative platform, built around family testimonials and distributed across digital, outdoor, social, television and radio.

## Links

- Website: https://www.culturespanmarketing.com
- LinkedIn: https://www.linkedin.com/company/culturespan-marketing
- Twitter/X: https://twitter.com/culturespanmkt
- Instagram: https://www.instagram.com/culturespanmkt
- Facebook: https://www.facebook.com/culturespanmkt

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Profile page: https://yespress.io/culturespan-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20