# Culture Amp

> Culture Amp is a Melbourne-based enterprise SaaS company that combines employee engagement surveys, performance management, development tools and AI coaching. HR teams and managers use its people-science methods, benchmarks and feedback workflows to understand employee experience and choose actions; its website advertises more than 6,500 customer companies.

- **Founded:** 2009
- **Headquarters:** Melbourne, Australia
- **Founders:** Didier Elzinga (Co-founder; Executive Chairman since January 2026), Doug English (Co-founder), Rod Hamilton (Co-founder), Jon Williams (Co-founder)
- **Products:** Engage, Perform, AI Coach, People Analytics / Orgnostic acquisition, People Science Consulting
- **Notable:** More than 6,500 customer companies advertised on its case-study page., US$100 million Series F at a valuation above US$1.5 billion in 2021., B Corporation certification since October 2017; B Lab lists an impact score of 102.1.

## Products & services

- **Engage** — Employee listening with engagement, pulse, onboarding, offboarding and DEI surveys; benchmarks, retention insights and action planning.
- **Perform** — Performance reviews, calibration, goals, continuous feedback, one-to-one conversations and employee development plans.
- **AI Coach** — People-science-informed coaching for interpreting feedback, planning action and preparing performance conversations; expanded across the platform in October 2025.
- **People Analytics / Orgnostic acquisition** — Acquisition announced in March 2024 to connect and analyze people data across HR systems; historical expansion, not represented here as a separately priced current plan.
- **People Science Consulting** — Consulting add-on using organizational psychology, HR expertise and analytics.

## Achievements

- More than 6,500 customer companies advertised on its case-study page.
- US$100 million Series F at a valuation above US$1.5 billion in 2021.
- B Corporation certification since October 2017; B Lab lists an impact score of 102.1.
- Company reported double-digit revenue growth and cash-flow positivity in its January 2026 CEO announcement.

## Latest updates

- **2026-07** — Startup Daily reported about 70 roles, roughly 9%, being cut; the CEO linked the changes to refreshed strategic priorities. Reporting date, not an inferred exact implementation date.
- **2026-05** — Announced B Corp recertification on May 13; B Lab lists a 102.1 impact score.
- **2026-01** — Caroline Rawlinson appointed CEO; Didier Elzinga became Executive Chairman.
- **2025-10** — AI Coach expansion announced across the platform with Engage available and Perform rollout staged.

## Links

- Website: https://www.cultureamp.com
- LinkedIn: https://www.linkedin.com/company/cultureamp
- Twitter/X: https://twitter.com/cultureamp
- GitHub: https://github.com/cultureamp
- YouTube: https://www.youtube.com/channel/UCBz-KK036_WU5x0Hm0le30w
- Instagram: https://www.instagram.com/cultureamp/
- Facebook: https://www.facebook.com/CultureAmp

---

Profile page: https://yespress.io/culture-amp
Published by YesPress — https://yespress.io
Last updated: 2026-09-09