# Crux KC

> Crux KC is a Kansas City marketing company built around an unusual organizational promise: its fractional CMOs join the client's leadership conversation, then draw on a shared team for branding, content, communications, digital marketing, analytics and paid media. Founded by former Greater Kansas City Chamber CMO Melea McRae in 2016, the firm serves small and midsize businesses, nonprofits, higher-education institutions and municipal organizations across the United States.

- **Founded:** 2016
- **Headquarters:** Kansas City, United States
- **Founders:** Melea McRae-Hall (Founder & CEO)
- **Products:** Fractional CMO services, Strategy and branding, Content and creative, Digital marketing and analytics, Strategic communications
- **Notable:** Five consecutive Inc. 5000 appearances: No. 2,678 in 2022, No. 1,500 in 2023, No. 1,694 in 2024, No. 2,341 in 2025 and No. 4,354 in 2026., Recorded 307% three-year revenue growth for the 2024 Inc. 5000 and 182% for the 2025 ranking; Inc. lists 47% growth for 2026., Named an Inc. Best Workplace in 2023.

## Products & services

- **Fractional CMO services** — Embedded senior marketing leadership that aligns strategy, budgets, teams and execution with business goals.
- **Strategy and branding** — Market analysis, customer insights, growth strategy, brand architecture, positioning, messaging, visual identity and employer branding.
- **Content and creative** — Graphic design, photography, video, podcasts, editorial planning, campaigns and sales collateral.
- **Digital marketing and analytics** — Web design and development, SEO, SEM, lead generation, email, social media, paid media and performance reporting.
- **Strategic communications** — Public relations, media relations, internal communications, executive visibility and crisis planning.
- **Crux X-Factor** — Sales performance coaching and alignment designed to connect marketing activity with a repeatable sales process.

## Achievements

- Five consecutive Inc. 5000 appearances: No. 2,678 in 2022, No. 1,500 in 2023, No. 1,694 in 2024, No. 2,341 in 2025 and No. 4,354 in 2026.
- Recorded 307% three-year revenue growth for the 2024 Inc. 5000 and 182% for the 2025 ranking; Inc. lists 47% growth for 2026.
- Named an Inc. Best Workplace in 2023.
- Named a Kansas City Business Journal Champion of Business three times, earning Hall of Champions status in 2026.
- Expanded its Crown Center headquarters to 13,500 square feet in 2024.
- Received Nonprofit Connect's Community Champion award in 2022.
- Earned two Philly Awards and a PRSA PRISM award for nonprofit and community campaign work.

## Latest updates

- **2026-08** — Inc. listed Crux KC on the Inc. 5000 for a fifth consecutive year at No. 4,354, with 47% three-year growth.
- **2026-07** — On the company's tenth anniversary, founder Melea McRae-Hall reflected publicly on stepping away for 30 days and using distance to reassess the business.
- **2026-05** — Crux published a ten-year retrospective explaining the fractional CMO gap it was created to fill.
- **2026-01** — Crux selected Kansas City Public Library and Kansas City Girls Preparatory Academy for $50,000 each in pro-bono marketing services.

## Links

- Website: https://findyourcrux.com
- LinkedIn: https://www.linkedin.com/company/findyourcrux
- Twitter/X: https://x.com/findyourcrux
- Instagram: https://www.instagram.com/cruxkansascity/
- Facebook: https://www.facebook.com/FindYourCrux/

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Profile page: https://yespress.io/crux-kc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20