# Crown Automotive Group

> Crown Automotive Group is an Asbury Automotive Group dealership brand with roots in Greensboro. Its current directory lists four Richmond-area Acura, BMW, and MINI dealerships, offering new and used vehicles, financing, trade-ins, maintenance, and parts. Clicklane connects online shopping with transaction tools and delivery options.

- **Founded:** 1972
- **Headquarters:** Greensboro, United States
- **Founders:** Royce Reynolds (Founder and former owner)
- **Products:** New vehicle retail and leasing, Used and certified pre-owned vehicles, Clicklane, Trade-ins and vehicle purchases, Maintenance, repairs, and parts
- **Notable:** Crown had grown to 13 dealership franchises by the June 1998 Asbury transaction announcement., Crown MINI of Richmond reports receiving the 2026 MINI Golden Bulldog Award; this is a dealership-level award, not a group-wide distinction.

## Products & services

- **New vehicle retail and leasing** — Current listed dealerships represent Acura, BMW, and MINI in the Richmond, Virginia area.
- **Used and certified pre-owned vehicles** — Pre-owned inventory and brand-specific certified options sold through the dealership network.
- **Clicklane** — Asbury’s online buying and selling platform, with payment tools, a lender marketplace, document uploads, digital signing, and delivery or in-store completion options. Parent platform launched December 2020; Crown-specific adoption date is unverified.
- **Trade-ins and vehicle purchases** — Owners can request a valuation and sell a vehicle without purchasing another.
- **Maintenance, repairs, and parts** — Local dealership service departments and manufacturer parts; Richmond BMW advertises factory-trained technicians and OEM parts.
- **Vehicle financing** — Dealership-arranged financing and leasing, including online lender choices through Clicklane.
- **Embedded insurance access** — Crown’s Clicklane insurance page describes a partnership with Salty for insurance shopping within the buying process.

## Achievements

- Crown had grown to 13 dealership franchises by the June 1998 Asbury transaction announcement.
- Crown MINI of Richmond reports receiving the 2026 MINI Golden Bulldog Award; this is a dealership-level award, not a group-wide distinction.

## Latest updates

- **2026-10** — Research observation: Crown’s current directory lists four Richmond-area locations and three new-car brands, rather than the historical 14-dealership footprint.
- **2026-10** — Research observation: Crown MINI of Richmond’s website reports receipt of the 2026 MINI Golden Bulldog Award; exact announcement month was not established.

## Links

- Website: https://www.crownauto.com/
- LinkedIn: https://www.linkedin.com/company/crown-automotive
- Twitter/X: https://twitter.com/crownmini
- Instagram: https://www.instagram.com/crownminirich/
- Facebook: https://www.facebook.com/crownmini

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Profile page: https://yespress.io/crown-automotive-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-23