# Crowley Webb

> Crowley Webb is an independent, woman-owned Buffalo advertising agency that combines brand strategy and creative work with research, analytics, media, public relations, user experience, web development, and in-house video production. Founded in 1986 by Joe Crowley and John Webb, the firm now has more than 100 employees, a specialist clinical-trial recruitment division called Praxis, and access to more than 50 independent partner agencies through AMIN Worldwide.

- **Founded:** 1986
- **Headquarters:** Buffalo, United States
- **Founders:** Joe Crowley (Co-founder), John Webb (Co-founder)
- **Products:** Brand strategy and creative, Media planning and buying, Data analytics and research, Public relations, User experience and web development
- **Notable:** Celebrated 40 years in business in 2026., Reports more than 2,000 awards across its history., Won 40 awards, including 11 golds, for 15 clients at the 2024 AAF Buffalo awards.

## Products & services

- **Brand strategy and creative** — Research-led positioning, identity, campaign concepts, copy, design, content, and integrated execution.
- **Media planning and buying** — Audience analysis, channel strategy, paid-media buying, optimization, and reporting across traditional and digital media.
- **Data analytics and research** — Primary qualitative and quantitative research, audience intelligence, measurement, and campaign optimization.
- **Public relations** — Earned and owned media, reputation management, influencer relations, community outreach, and lead generation.
- **User experience and web development** — Digital strategy, UX, design, custom websites, development, testing, and optimization.
- **Video production** — In-house concepting, scripting, storyboarding, casting, filming, editing, animation, and postproduction.
- **Praxis patient recruitment** — A specialist division connecting pharmaceutical and biotechnology trial sponsors with appropriate study participants.
- **Fan engagement** — Brand programs linking sponsors with athletes, teams, fans, and live sporting moments.

## Achievements

- Celebrated 40 years in business in 2026.
- Reports more than 2,000 awards across its history.
- Won 40 awards, including 11 golds, for 15 clients at the 2024 AAF Buffalo awards.
- Won 34 awards and Best of Show for Highmark Stadium TaleGate at the 2025 AAF Buffalo awards.
- CEO Tricia Barrett received the 2025 Levy-Osborn Award for achievement in Western New York advertising.
- Its Niagara University campaign coincided with 15% year-over-year enrollment growth, 75% more website clicks, and 40% more conversions.
- Its Evergreen Health campaign produced a 171% increase in aided awareness and a 56% increase in unaided awareness.
- Its Erie Canal bicentennial campaign supported an event drawing more than one million visitors and generated 21.1 million paid-media impressions.
- Crowley Webb says it has been named one of Buffalo Business First's Best Places to Work six years running.
- Buffalo Business First ranked it Buffalo's top advertising agency for 2025 by 2024 gross advertising income.

## Latest updates

- **2026-07** — Celebrated its 40th anniversary and revisited the operating principles set by founders Joe Crowley and John Webb.
- **2026-07** — Chief Creative Officer Matt Low published a retrospective selecting 40 pieces of work from the agency's four decades.
- **2026-03** — Crowley Webb and M&T Bank won Best of Show at the AAF Buffalo awards for their work together.
- **2026-01** — Announced 11 employee promotions made during 2025.
- **2025-08** — Buffalo Business First reported Crowley Webb as the region's top advertising agency by 2024 gross advertising income.
- **2025-07** — Agency leaders joined the AMIN Global Conference in London with peers from its international independent-agency network.
- **2025-04** — Announced new assignments from Sullivan Tire, The Strong National Museum of Play, and Upstate Niagara Cooperative.
- **2025-03** — Won 34 awards, including 12 golds and Best of Show, at the AAF Buffalo awards.

## Links

- Website: https://www.crowleywebb.com/
- LinkedIn: https://www.linkedin.com/company/crowley-webb-and-associates
- Twitter/X: https://x.com/crowleywebb
- Instagram: https://www.instagram.com/crowleywebb/
- Facebook: https://www.facebook.com/CrowleyWebb/
- TikTok: https://www.tiktok.com/@crowleywebb

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Profile page: https://yespress.io/crowley-webb
Published by YesPress — https://yespress.io
Last updated: 2026-09-24