# Crosswind Media & Public Relations

> Crosswind Media & Public Relations is an independent Austin communications consultancy founded by Thomas Graham in 2008. Its compact team works where reputation, policy and business overlap, combining media relations, crisis preparation, public affairs, opinion research, digital production and events for companies, public agencies and institutions, with particular depth in healthcare, energy, finance and Texas-facing campaigns.

- **Founded:** 2008
- **Headquarters:** Austin, United States
- **Founders:** Thomas Graham (Founder, President and CEO)
- **Products:** Media relations, CPR+ crisis communications, Public affairs and government relations, Research and Texas Pulse, Digital, web and content production
- **Notable:** Led public relations for the Texas A&M-led effort that secured a $286 million federal healthcare award in 2012., Founded Flood Aid TX in 2015, assembling 36 performers on four stages for roughly 6,500 attendees and raising more than $250,000 for flood relief., Ranked by O'Dwyer's among the nation's top public-relations agencies and as Texas's top healthcare PR firm in 2015, according to Crosswind's published materials.

## Products & services

- **Media relations** — Message development, media outreach, interview preparation and relationships with local, national and international press.
- **CPR+ crisis communications** — Pre-crisis planning, simulations, response management, reputation repair and executive counsel through the full incident rollout.
- **Public affairs and government relations** — Stakeholder engagement, issue advocacy, legislative communications and support for government procurement campaigns.
- **Research and Texas Pulse** — Public-opinion polling, focus groups, secondary analysis and media analytics used to test messages and create public-facing findings.
- **Digital, web and content production** — Digital strategy, websites, social media, video, photography, animation and campaign content.
- **Crosswind Events + Experiences** — Event strategy, production, promotion and brand activation, developed after the 2015 Flood Aid TX effort.
- **Investor and financial relations** — Communications for corporate and bond transactions, regulatory disclosure and investor outreach.
- **Branding Texas and Crosswinds** — Newsletters that track Texas's reputation and publish the firm's analysis, client news and commentary.

## Achievements

- Led public relations for the Texas A&M-led effort that secured a $286 million federal healthcare award in 2012.
- Founded Flood Aid TX in 2015, assembling 36 performers on four stages for roughly 6,500 attendees and raising more than $250,000 for flood relief.
- Ranked by O'Dwyer's among the nation's top public-relations agencies and as Texas's top healthcare PR firm in 2015, according to Crosswind's published materials.
- Acquired Carmichael Communications & Consulting in 2017 to deepen energy and public-involvement expertise.
- Built recurring Texas opinion-research products and the Branding Texas and Crosswinds publications.

## Latest updates

- **2026-09** — The agency's team page listed Sandra Borne as director of community and media engagement, alongside a multidisciplinary group of strategists, producers and senior advisers.
- **2026-04** — Crosswinds published an issue on the rise of Texas as a financial center and a conversation with SEC chairman Paul Atkins.
- **2026-03** — Branding Texas continued its newsletter tracking how state events and institutions are covered beyond Texas.
- **2025-02** — Crosswind launched the Crosswinds newsletter as a recurring collection of firm commentary and client news.
- **2023-04** — The firm appointed Adam Beckner as digital content specialist, expanding short-form video, podcasting and digital-brand capabilities.

## Links

- Website: https://crosswindpr.com
- LinkedIn: https://www.linkedin.com/company/crosswind-communications/
- Twitter/X: https://twitter.com/CrosswindPR
- Instagram: https://www.instagram.com/crosswindpr/
- Facebook: https://www.facebook.com/CrosswindPR/

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Profile page: https://yespress.io/crosswind-media-and-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-20