# Crocs, Inc.

> Crocs, Inc. is a Broomfield, Colorado footwear company best known for the molded-foam Classic Clog and its snap-in Jibbitz charms. Built on a proprietary closed-cell resin called Croslite, the once-polarizing shoe grew into a multi-billion-dollar global brand spanning clogs, sandals, and sneakers, plus the HEYDUDE casual-loafer label acquired in 2022. Trading on Nasdaq as CROX, the company reported roughly $4.0 billion in 2025 revenue and reaches customers in more than 80 countries through its own stores, wholesale partners, and a large direct-to-consumer digital business.

- **Founded:** 2002
- **Headquarters:** Broomfield, Colorado, United States
- **Founders:** Scott Seamans (Co-founder), Lyndon 'Duke' Hanson (Co-founder), George Boedecker Jr. (Co-founder)
- **Team size:** ~8,000 employees
- **Products:** Classic Clog, Jibbitz, Sandals & Slides, Sneakers & LiteRide, HEYDUDE
- **Notable:** Grew from a 2002 startup to a global footwear brand exceeding $4 billion in annual revenue., Completed a 2006 IPO raising roughly $208 million; trades on Nasdaq as CROX., Engineered one of consumer retail's most notable turnarounds under CEO Andrew Rees.

## Products & services

- **Classic Clog** — The iconic molded-foam clog made from proprietary Croslite material, the brand's signature product and best seller.
- **Jibbitz** — Snap-in charms that fit the clog's ventilation holes, enabling personalization; a high-margin accessory line generating $270M+ annually.
- **Sandals & Slides** — Croslite sandals, slides, and flip-flops for warm-weather and everyday casual wear.
- **Sneakers & LiteRide** — Foam-cushioned sneakers and lightweight LiteRide styles extending Crocs beyond the clog.
- **HEYDUDE** — Lightweight casual loafers and slip-ons (including the Wally and Wendy) from the brand Crocs acquired in 2022.

## Achievements

- Grew from a 2002 startup to a global footwear brand exceeding $4 billion in annual revenue.
- Completed a 2006 IPO raising roughly $208 million; trades on Nasdaq as CROX.
- Engineered one of consumer retail's most notable turnarounds under CEO Andrew Rees.
- Built Jibbitz into a $270M+ annual personalization business.
- Acquired HEYDUDE in 2022 for ~$2.5 billion to build a multi-brand portfolio.
- Reached 25% bio-circular content across its Croslite material portfolio, targeting 50% by 2030.

## Latest updates

- **2026-02** — Crocs, Inc. reported Q4 and full-year 2025 results that beat revenue and EPS expectations, with full-year revenue above $4 billion led by low-double-digit international Crocs Brand growth; issued a cautious 2026 outlook.
- **2025-11** — Rupert Campbell appointed Executive Vice President and Brand President of HEYDUDE as the company works to reset that brand.
- **2025-05** — Terence Reilly named Executive Vice President and Chief Brand Officer, leaning on the marketing playbook that fueled the Crocs resurgence.
- **2025-08** — Crocs and the NFL announced a multi-year licensing deal for team footwear and Jibbitz ahead of the 2025 season.

## Links

- Website: https://crocs.com
- LinkedIn: http://www.linkedin.com/company/crocs
- Twitter/X: https://twitter.com/crocs
- YouTube: https://www.youtube.com/user/crocs
- Instagram: https://www.instagram.com/crocs/
- Facebook: https://www.facebook.com/crocs
- TikTok: https://www.tiktok.com/@crocs

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Profile page: https://yespress.io/crocs
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Last updated: 2026-07-26