# Attio and folk

> Attio and folk are responding to the same category failure: traditional CRMs are good at storing records but often burdensome at preserving the living context around a customer. Attio answers with a flexible, programmable data model and an expanding layer of automation and AI for go-to-market builders; folk answers with a lightweight, relationship-driven workspace built around contact capture, enrichment, personal outreach, and the channels small teams already use. The result is a revealing split in modern CRM design - infrastructure for teams that want to build their own system versus an approachable assistant for teams that want the system to fade into the background.

## Achievements

- Attio reported 5,000 paying customers and $116 million in total funding in its August 2025 Series B announcement.
- Attio's current site says more than 30,000 customers use the platform.
- folk says it serves more than 4,000 service businesses and supports contact workflows across email, calendar, LinkedIn, WhatsApp, and thousands of integrations.
- folk grew from an internal eFounders network-management tool into an independent relationship-driven CRM.
- Both products offer automatic enrichment and integrations intended to reduce manual record maintenance.

## Latest updates

- **2026-08** — Attio's Series B announcement page reports that the company has raised $116 million in total and is investing in AI-native CRM infrastructure.
- **2026-07** — Attio's website lists continued product releases across formulas, workflows, mobile performance, and Ask Attio model options.
- **2026-06** — folk's updated product materials describe a simple, integrated, proactive CRM used by more than 4,000 service businesses.

## Links

- Website: https://attio.com/
- LinkedIn: https://www.linkedin.com/company/attio/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-17