# Cristina Ceresoli

> Cristina Ceresoli is the Chief Marketing Officer of Rebel Athletic, the Carrollton, Texas maker of crystal-studded competitive cheer and dancewear. A career retail marketer with more than two decades across Express, Victoria's Secret, Abercrombie & Fitch, Chico's FAS, the National Retail Federation and Altar'd State, she is known for omnichannel brand-building, CRM and loyalty, and digital transformation. She has taught at Parsons School of Design, served on the board of the Women in Retail Leadership Circle, and founded her own advisory practice focused on transition, growth and meaningful connection.

- **Role:** Chief Marketing Officer at Rebel Athletic
- **Organizations:** Rebel Athletic, Cristina Ceresoli & Associates, LLC, City Mattress, Altar'd State, Chico's FAS (Soma), National Retail Federation, Express, Victoria's Secret, Abercrombie & Fitch, Sapient Corporation, Parsons School of Design, Women in Retail Leadership Circle
- **Nationality:** American
- **Education:** Bachelor's degree, Marketing, University of Miami, Executive education, Harvard Business School, Executive education, The Wharton School, University of Pennsylvania
- **Known for:** Led marketing across multiple national retail brands including Express, Chico's/Soma and Altar'd State, Served as Senior VP of Retail Strategy at the National Retail Federation, shaping event and content strategy including the NRF Big Show, Board member of the Women in Retail Leadership Circle

## Career timeline

- **Early career** — Held roles at Sapient Corporation, Abercrombie & Fitch and Victoria's Secret
- **~2011-2017** — Spent about six years at Express, rising to VP of digital, marketing and PR
- **2017** — Joined the National Retail Federation as Senior VP of Retail Strategy
- **2018** — Joined Chico's FAS as VP of Marketing for Soma Intimates
- **2021** — Joined the board of the Women in Retail Leadership Circle
- **2022** — Named SVP and Chief Marketing Officer of Altar'd State, AS Revival and Tullabee
- **Recent** — Served as Interim CMO of Coco de Mer London and CMO of City Mattress
- **Recent** — Founded Cristina Ceresoli & Associates, LLC, an advisory practice
- **Current** — Chief Marketing Officer of Rebel Athletic in Carrollton, Texas

## Achievements

- Led marketing across multiple national retail brands including Express, Chico's/Soma and Altar'd State
- Served as Senior VP of Retail Strategy at the National Retail Federation, shaping event and content strategy including the NRF Big Show
- Board member of the Women in Retail Leadership Circle
- Adjunct professor at Parsons School of Design
- Helped bring innovation such as SomaINNOFIT bra-fitting technology to market during her time at Soma

## Latest updates

- **2025-03** — Rebel Athletic, where she serves as CMO, recorded a funding event as it continued to grow in the competitive cheer and dancewear market.

## Links

- Website: https://rebelathletic.com
- LinkedIn: http://www.linkedin.com/in/cristinaceresoli
- Twitter/X: https://twitter.com/CCeresoli

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Profile page: https://yespress.io/cristina-ceresoli
Published by YesPress — https://yespress.io
Last updated: 2026-08-05