# CRIMSON

> CRIMSON is a privately held Detroit brand-advocacy agency founded in 1993 as Mort Crim Communications. It develops brand strategy first, then carries that positioning through advertising, public relations, websites, social media and video for corporate, construction, public-sector and nonprofit clients.

- **Founded:** 1993
- **Headquarters:** Detroit, United States
- **Founders:** Mort Crim (Co-founder), Terry Oprea (Co-founder)
- **Products:** Brand development, Marketing and advertising, Public and media relations, Web design and development, Social media marketing
- **Notable:** The Detroit Regional Partnership's VIP portal reported a 300% increase in traffic, engagement and listings in its first eight months and won a Communicator Award of Distinction., A Downtown Detroit Partnership website relaunch reported organic users up 541%, social users up 535%, new users up 373% and page-load time down 30% immediately after launch., Detroit Water and Sewerage Department reported double-digit growth in customers paying bills and a halving of households scheduled for shutoff after an integrated campaign.

## Products & services

- **Brand development** — Research, positioning, brand archetypes, messaging, visual identity and brand guidelines.
- **Marketing and advertising** — Integrated campaigns spanning digital, social, print, outdoor, audio, television, streaming and commercial production.
- **Public and media relations** — Earned-media strategy, outreach, crisis communications, media training and public engagement.
- **Web design and development** — UX research, information architecture, custom websites, content systems and measurement.
- **Social media marketing** — Channel strategy, content creation, community management and paid social campaigns.
- **Video production** — Concept development, interviews, field production, editing, animation and campaign video.

## Achievements

- The Detroit Regional Partnership's VIP portal reported a 300% increase in traffic, engagement and listings in its first eight months and won a Communicator Award of Distinction.
- A Downtown Detroit Partnership website relaunch reported organic users up 541%, social users up 535%, new users up 373% and page-load time down 30% immediately after launch.
- Detroit Water and Sewerage Department reported double-digit growth in customers paying bills and a halving of households scheduled for shutoff after an integrated campaign.
- A Future Energy campaign won a 2025 Gold Davey Award and one cornerstone interview video passed 180,000 views.
- The Barton Malow centennial site attracted 28,800 visitors and more than 70,000 page views and won a Silver Davey Award.
- A Michigan Global Talent Initiative communications push reported WDIV coverage reaching 1.5 million people and an MSN story with a stated reach of 126 million.

## Latest updates

- **2025-02** — Jennette Smith Kotila became president and five other senior employees received expanded leadership titles.
- **2025-06** — CRIMSON published a sharper focus on architecture, engineering and construction marketing.
- **2025-10** — The agency expanded its public-sector thought leadership with work on placemaking, third places and economic development.
- **2026-01** — New case-study material highlighted work for Jay Dee Contractors, the 9 Line corridor and Giffels Webster.

## Links

- Website: https://crimsonagency.com/
- LinkedIn: https://www.linkedin.com/company/the-crimson-agency/
- Twitter/X: https://twitter.com/MCCICorp
- YouTube: https://www.youtube.com/channel/UCY-AMLYcjhPviXzoS95UfBg
- Instagram: https://www.instagram.com/thecrimsonagency/
- Facebook: https://facebook.com/MCCICorp
- TikTok: https://www.tiktok.com/@crimsonagency

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Profile page: https://yespress.io/crimson
Published by YesPress — https://yespress.io
Last updated: 2026-09-24