# Cricket Wireless

> Cricket Wireless is AT&T's Atlanta-based prepaid consumer wireless brand. It packages nationwide 5G access, phones, bring-your-own-device activation and add-on services into monthly and multi-month plans built around bill certainty: no annual contract, no credit check, no overage charges and plan taxes included. Its blend of AT&T network access, online sales and thousands of authorized retail locations positions Cricket between app-first discount carriers and the major carriers' higher-priced postpaid offers.

- **Founded:** 1999
- **Headquarters:** Atlanta, United States
- **Founders:** Leap Wireless International (Founding parent company)
- **Team size:** 1,001-5,000 employees listed on LinkedIn; the broader sales footprint also relies on independent authorized retailers.
- **Products:** Monthly phone plans, Multi-month unlimited plans, Phones and bring-your-own-device activation, tryCricket, Simply Data
- **Notable:** Opened its first store in Chattanooga, Tennessee, on March 17, 1999., Pioneered the early 'phone in a box' retail concept and flat-rate, no-contract wireless service., Passed 10 million subscribers in 2019 after relaunching under AT&T with fewer than 4.5 million.

## Products & services

- **Monthly phone plans** — Prepaid 5G plans ranging from a 10GB tier to three unlimited tiers, with plan taxes included and no annual contract.
- **Multi-month unlimited plans** — Online-only prepaid service sold in three- and twelve-month blocks for eligible new single-line customers.
- **Phones and bring-your-own-device activation** — Smartphone sales from major manufacturers plus physical SIM and eSIM activation for compatible unlocked devices.
- **tryCricket** — A 14-day network trial with a temporary number, unlimited talk and text, and 3GB of data on supported phones.
- **Simply Data** — Data-only service for compatible hotspots and tablets, with monthly high-speed data allowances.
- **Apps and add-ons** — myCricket account tools, device protection, hotspot data, cloud storage, entertainment and international services depending on plan.
- **Smartwatch service** — An unlimited smartwatch plan for compatible devices.
- **Global roaming** — International roaming option launched for eligible customers and destinations.

## Achievements

- Opened its first store in Chattanooga, Tennessee, on March 17, 1999.
- Pioneered the early 'phone in a box' retail concept and flat-rate, no-contract wireless service.
- Passed 10 million subscribers in 2019 after relaunching under AT&T with fewer than 4.5 million.
- Reached more than 4,500 retail locations across all 50 states and Washington, D.C., as reported in 2023.
- Ranked highest for purchase experience in the MVNO segment in J.D. Power's 2022 Volume 1 and 2 and 2023 Volume 1 studies.
- Donated more than $1 million over time to Boys & Girls Clubs of America, according to its 2024 campaign announcement.

## Latest updates

- **2025-11** — Launched Global Roaming for eligible customers and destinations.
- **2025-09** — Added the iPhone 17 family, new Apple Watches and AirPods Pro 3 to its device lineup.
- **2025-07** — Introduced a redesigned plan lineup, including unlimited service advertised from $35 per month with Auto Pay for eligible customers.
- **2025-05** — Expanded international long-distance calling options and added the 2025 Motorola razr.
- **2025-04** — Announced a device trade-in program powered by Asurion.
- **2025-01** — Recapped its sixth annual 12 Days of Cricket campaign, which supported 675 club members and 18 families in 13 cities.

## Links

- Website: https://www.cricketwireless.com/
- LinkedIn: https://www.linkedin.com/company/cricketwireless
- Twitter/X: https://twitter.com/CricketNation
- YouTube: https://www.youtube.com/user/CricketNation
- Instagram: https://www.instagram.com/cricketwireless/
- Facebook: https://www.facebook.com/cricketwireless

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Profile page: https://yespress.io/cricket-wireless
Published by YesPress — https://yespress.io
Last updated: 2026-08-13