# Crenshaw Communications, a Mod Op company

> Founded by Dorothy Crenshaw in New York in 2009, Crenshaw Communications built a compact, specialist B2B technology PR business around differentiation, media relations, executive visibility, content and reputation work. Its clients ranged from early-stage challengers to Yahoo, Ericsson, DoubleVerify, Crunchbase and the National Cybersecurity Alliance. Mod Op acquired the agency in October 2023 for an undisclosed price, adding PR to its broader marketing portfolio; roughly a year later the Crenshaw brand was sunset and its team moved under Mod Op.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Dorothy Crenshaw (Founder and former CEO)
- **Products:** Media outreach, Thought leadership, Content development, Message development, Reputation and crisis management
- **Notable:** Acquired by Mod Op in October 2023 as the buyer's first strategic move into public relations., Won a 2020 PRSA-NY Big Apple Award in B2B marketing for Bizzabo's EMPOWER gender-diversity campaign., Won PRSA-NY recognition in 2019 for a B2B campaign for cybersecurity provider F-Secure.

## Products & services

- **Media outreach** — Story development and outreach to top-tier and specialist media, with earned placements as the center of most programs.
- **Thought leadership** — Executive positioning through commentary, contributed content, speaking opportunities and category expertise.
- **Content development** — Bylined articles, blogs, research-led content, digital assets and other material that can support earned and owned channels.
- **Message development** — Positioning, key messages and storytelling blueprints that make complex products and companies easier to understand.
- **Reputation and crisis management** — Issue preparation, response strategy and corporate communications designed to protect trust before and during a problem.
- **Media and message training** — Customized workshops and simulated interviews that prepare spokespeople for print, broadcast and adversarial questions.
- **Integrated Mod Op services** — After the 2023 acquisition, clients could also access market research, SEO, data insights, website development and creative services through Mod Op.

## Achievements

- Acquired by Mod Op in October 2023 as the buyer's first strategic move into public relations.
- Won a 2020 PRSA-NY Big Apple Award in B2B marketing for Bizzabo's EMPOWER gender-diversity campaign.
- Won PRSA-NY recognition in 2019 for a B2B campaign for cybersecurity provider F-Secure.
- Earned 2021 PRSA-NY recognition for the National Cybersecurity Alliance's #BeCyberSmart campaign.
- Received a 2023 Bulldog PR Awards bronze honor for Best Boutique Agency.
- Received PRSA-NY and Ragan PR Daily recognition for work connecting Chili Piper's sales-tech story with its support for Ukrainian refugees.
- Built a client roster spanning Yahoo, Ericsson, DoubleVerify, Crunchbase, Verizon Media and numerous growth-stage technology companies.

## Latest updates

- **2023-10** — Mod Op acquired Crenshaw Communications for an undisclosed price, its first acquisition in public relations.
- **2024-01** — PRSA-NY and Ragan PR Daily recognized the agency's work for Chili Piper, including a campaign about support for Ukrainian refugees.
- **2024-05** — Dorothy Crenshaw discussed media-interview strategy on the Public Relations Review Podcast under the Mod Op banner.
- **2024-10** — Roughly one year after the acquisition, the Crenshaw brand was sunset and the team transitioned to Mod Op.
- **2024-11** — Mod Op updated its Crenshaw profile page, retaining the agency's work, service positioning and client identity online.

## Links

- Website: https://www.modop.com/about/crenshaw-communications/
- LinkedIn: https://www.linkedin.com/company/crenshaw-communications
- Twitter/X: https://twitter.com/crenshawcomm
- Facebook: https://facebook.com/CrenshawComm

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Profile page: https://yespress.io/crenshaw-communications-a-mod-op-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-21