# Creaxion

> Creaxion is an Atlanta brand innovation agency founded by former journalist Mark Pettit in 1998. After more than two decades in advertising, public relations, events, and reputation work, the boutique firm narrowed its client roster and in 2025 repositioned around its Pivot Lab, combining AI-assisted research, audits, content, and workflow automation with human review. Its most revealing proof points are not a giant funding round or a software dashboard, but a long client relationship with Segpay, an unusually constrained concierge model, and the decision to test the new operating system on itself before selling it.

- **Founded:** 1998
- **Headquarters:** Atlanta, United States
- **Founders:** Mark Pettit (Founder & CEO)
- **Products:** Pivot Lab, Brand Audits & Scorecards, AI-Powered Marketing & PR, Thought Leadership & Executive Positioning, Branded Media & Content Creation
- **Notable:** Founded in 1998 and remained independent through multiple shifts in advertising and media., Named Boutique Agency of the Year in the Bulldog Reporter Stars of PR awards, as reported by Setup., Worked for major brands including AT&T, Arby's, The Coca-Cola Company, Marina Bay Sands, Porsche, Pizza Hut, and KFC.

## Products & services

- **Pivot Lab** — A proprietary brand transformation framework combining AI-powered research, human guidance, a 10-point brand scorecard, and 30/60/90-day action pathways.
- **Brand Audits & Scorecards** — Assessment of corporate and executive identity, visibility, and readiness using the agency's 10-point Pivot Scorecards.
- **AI-Powered Marketing & PR** — Data-assisted campaigns with human review, including media relations, campaign strategy, and audience activation.
- **Thought Leadership & Executive Positioning** — The agency's 'Face in the Space' offer: articles, white papers, keynote preparation, guest columns, and op-eds designed to establish executives as category experts.
- **Branded Media & Content Creation** — Video, podcasts, generative content, and owned media platforms such as the Segpay News Network.
- **Creative Design** — Brand identity, rebranding, modular brand assets, and campaign design.
- **Reputation & Crisis Management** — Senior-led counsel intended to protect trust and respond when a brand faces scrutiny or disruption.

## Achievements

- Founded in 1998 and remained independent through multiple shifts in advertising and media.
- Named Boutique Agency of the Year in the Bulldog Reporter Stars of PR awards, as reported by Setup.
- Worked for major brands including AT&T, Arby's, The Coca-Cola Company, Marina Bay Sands, Porsche, Pizza Hut, and KFC.
- Generated billions of media impressions over its first 17 years, according to the agency's 2015 announcement.
- Helped publicize Van Gogh: The Immersive Experience in Atlanta; Mark Pettit reported more than 325,000 ticket buyers in a 2021 interview.
- Maintained a long-running agency relationship with Segpay, begun in 2011 and extended again in 2025.
- Reported automating 40% of internal workflows and tripling content output in under 60 days while testing its AI repositioning on itself.

## Latest updates

- **2026-09** — Creaxion's refreshed site presents six practices around the Pivot Lab, says its self-repositioning moved from assessment to market in 30 days, and advertises one open client slot.
- **2026-06** — Creaxion announced work for Assisted Response, including brand identity, an explainer video, media relations, and collaboration with Brady Mills Agency on the website.
- **2025-09** — Segpay and Creaxion announced a three-year agency-of-record extension focused on AI innovation, content, thought leadership, and brand development.
- **2025-08** — Creaxion announced its pivot to an AI-powered brand innovation agency and launched the Pivot Lab.

## Links

- Website: https://www.creaxion.com/
- LinkedIn: https://www.linkedin.com/company/creaxion
- Twitter/X: https://twitter.com/creaxion_atl
- Facebook: https://facebook.com/creaxion

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Profile page: https://yespress.io/creaxion
Published by YesPress — https://yespress.io
Last updated: 2026-09-20