# CreatorIQ

> CreatorIQ is enterprise creator marketing software for brands and agencies. It connects creator discovery and evaluation with relationship management, campaign approvals, payments, measurement and competitive intelligence, serving more than 1,300 customers worldwide according to the company.

- **Founded:** 2014
- **Headquarters:** Culver City, United States
- **Founders:** Igor Vaks (Founder and former CEO)
- **Products:** CreatorIQ platform, SafeIQ, BenchmarkIQ, CreatorIQ Pay, CreatorIQ Convert
- **Notable:** Acquired Tribe Dynamics in 2021; dot.LA reported an approximately USD 70 million cash-and-stock deal., Company-reported 2025 customer activity included 44,000+ campaigns across 170 countries., Named a Leader in the IDC MarketScape Worldwide Influencer Marketing Platforms 2025-2026, according to its newsroom.

## Products & services

- **CreatorIQ platform** — Creator discovery, evaluation, CRM, community insights, campaign execution and measurement in a shared enterprise workflow.
- **SafeIQ** — Add-on AI analysis of text, audio and imagery for creator lookback checks and ongoing brand-safety monitoring.
- **BenchmarkIQ** — Add-on competitive intelligence with configurable multi-market dashboards.
- **CreatorIQ Pay** — Global creator onboarding, campaign payment approvals and financial reporting; current product page lists 80+ markets.
- **CreatorIQ Convert** — Creator commerce and conversion tracking.
- **ExchangeIQ** — Data integration capabilities for enterprise systems.

## Achievements

- Acquired Tribe Dynamics in 2021; dot.LA reported an approximately USD 70 million cash-and-stock deal.
- Company-reported 2025 customer activity included 44,000+ campaigns across 170 countries.
- Named a Leader in the IDC MarketScape Worldwide Influencer Marketing Platforms 2025-2026, according to its newsroom.
- Company reports fourth appearance on Deloitte Technology Fast 500 in 2025.

## Latest updates

- **2026-03** — Announced Sprinklr partnership for unified creator, organic and paid social measurement.
- **2026-04** — Announced CreativeX integration developed with Nestlé, initially tested with selected customers.
- **2026-08** — State of Creators survey of 5,095 respondents found 67% earned less than USD 10,000 annually from content creation.
- **2026-09** — Seventh State of Creator Marketing report surveyed 2,000 brand and agency marketers; 48% of brands reported creator ROI of at least 3x.

## Links

- Website: https://www.creatoriq.com
- LinkedIn: https://www.linkedin.com/company/creatoriq/
- Twitter/X: https://twitter.com/CreatorIQ
- YouTube: https://www.youtube.com/channel/UCD_PPOXgGuq0KDf-1FREnLA
- Instagram: https://www.instagram.com/creatoriq/
- Facebook: https://www.facebook.com/creatoriq/

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Profile page: https://yespress.io/creatoriq
Published by YesPress — https://yespress.io
Last updated: 2026-10-07