# CreativeX

> CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Anastasia Leng (Founder & CEO)
- **Team size:** Approximately 150 employees
- **Products:** Creative Quality, Creative Quality Score (CQS), Creative Salience, Creative Lifecycle, Inclusive Representation
- **Notable:** Powers creative decisioning for 30+ of the world's largest advertisers across 130+ markets., Raised a $25M Series B in June 2022 to expand beyond social media into broader media data integration., Helped Unilever double digital asset compliance in six months.

## Products & services

- **Creative Quality** — Scores in-flight and pre-flight image and video assets against platform and brand best practices, producing the Creative Quality Score so teams can run impactful creative consistently.
- **Creative Quality Score (CQS)** — A benchmark metric for content effectiveness. CreativeX data links a 10% rise in CQS to roughly 4.7% lower CPMs and 4.6% higher ad recall.
- **Creative Salience** — Measures how strongly assets reinforce distinctive brand assets to strengthen brand equity.
- **Creative Lifecycle** — Tracks end-to-end content usage - from production to activation - to surface waste, reuse and content efficiency.
- **Inclusive Representation** — Analyzes how people are portrayed in creative to help brands improve diversity and representation in their advertising.
- **DataLink** — Connects creative datasets with pre-testing and media performance data so creative impact can be measured end-to-end.

## Achievements

- Powers creative decisioning for 30+ of the world's largest advertisers across 130+ markets.
- Raised a $25M Series B in June 2022 to expand beyond social media into broader media data integration.
- Helped Unilever double digital asset compliance in six months.
- Reported customer outcomes including a 50% brand-value lift (Heineken) and 66% ROAS increase (Nestle).
- Founder Anastasia Leng recognized as a leading woman in digital and adtech and a Cannes Lions speaker.
- Quantified creative quality: published data linking Creative Quality Score to lower CPMs and higher ad recall.

## Latest updates

- **2022-06** — Raised $25M Series B to expand beyond social media and deepen media data integration.
- **2022-06** — Published the Solve for X blog post outlining plans to make creative data ubiquitous, accessible and actionable.

## Links

- Website: https://creativex.com
- LinkedIn: https://www.linkedin.com/company/creativex
- Twitter/X: https://twitter.com/creativex
- YouTube: https://www.youtube.com/@CreativeX_Official
- Facebook: https://facebook.com/CreativeXOfficial/

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Profile page: https://yespress.io/creativex
Published by YesPress — https://yespress.io
Last updated: 2026-06-15