# Creative Riff

> Creative Riff is a New York experiential marketing agency that turns entertainment properties and consumer brands into live, digital and hybrid experiences. Founded by Ryan Coan in 2015, it is best known for fan-first spectacles including a crashed X-Files UFO, Comic-Con worlds for FX and ABC, and the 500,000-square-foot BravoCon 2023. Its operating idea is simple but demanding: build a physical moment specific enough to reward the person in the room and legible enough to travel far beyond it.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Ryan Coan (Founder & CEO)
- **Products:** Experiential strategy and creative, Live events and fan activations, Integrated campaign production, Virtual and hybrid experiences, Content and technology
- **Notable:** Created a 25-by-16-foot X-Files UFO crash site at The Grove in 2016; excess demand led to a second advance screening., Produced work across six broadcast, cable and streaming networks and 28 shows at Comic-Con during its first five years., Increased revenue 50% year over year before its 2020 acquisition by Stadiumred Group.

## Products & services

- **Experiential strategy and creative** — Audience research, brand immersion, creative concepts and experience design for entertainment and consumer brands.
- **Live events and fan activations** — Ticketed conventions, Comic-Con builds, premieres, pop-ups, stunts and sponsor experiences.
- **Integrated campaign production** — End-to-end campaign management spanning fabrication, event operations, partnerships, PR, social and digital extensions.
- **Virtual and hybrid experiences** — Livestreamed, interactive and at-home programs designed to extend live storytelling beyond a venue.
- **Content and technology** — Digital content, projection mapping, AR/VR, interactive installations, web experiences and social assets tied to a physical activation.

## Achievements

- Created a 25-by-16-foot X-Files UFO crash site at The Grove in 2016; excess demand led to a second advance screening.
- Produced work across six broadcast, cable and streaming networks and 28 shows at Comic-Con during its first five years.
- Increased revenue 50% year over year before its 2020 acquisition by Stadiumred Group.
- BravoCon 2023 sold out with 27,000 attendees and a 6,000-plus waitlist across 500,000 square feet.
- BravoCon 2023 reported 2.42 billion social impressions, 250 million social engagements, 112 million social video views and more than 1,000 press hits.
- Won 2019 Ex Awards gold for the Last Man Standing Binge Watching Contest and the American Horror Story Eccentricities Collection.
- The Golden Bachelor Experiential Blitz won the 2024 Ex Award for Best PR Stunt.
- A.V.A. Fest for Abbott Elementary won Adweek recognition and an Experience Design Awards gold for Best Outdoor Environment.
- FX's Alien: Earth - The Wreckage: Code Red was named Best Fan Convention or Expo Experience by Event Marketer.

## Latest updates

- **2025-11** — Creative Riff produced BravoCon 2025 in Las Vegas with Bravo's client team.
- **2025-07** — The agency built the 72,000-square-foot Alien: Earth Wreckage experience for FX at San Diego Comic-Con.
- **2025-05** — BizBash named Ryan Coan an Industry Innovator and profiled Creative Riff's fan-first approach.
- **2024-07** — A.V.A. Fest translated Abbott Elementary into an outdoor Comic-Con carnival with a swing ride, ball pit and Philadelphia Eagles Drumline.
- **2024-05** — The Golden Bachelor Experiential Blitz won the Ex Award for Best PR Stunt.

## Links

- Website: https://creativeriff.com
- LinkedIn: https://www.linkedin.com/company/creative-riff
- Instagram: https://www.instagram.com/creativeriff/
- Facebook: https://www.facebook.com/creativeriff/

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Profile page: https://yespress.io/creative-riff
Published by YesPress — https://yespress.io
Last updated: 2026-09-21