# Creative Realities

> Creative Realities supplies enterprise digital signage software, content, installation and ongoing network support. Its Clarity and ReflectView platforms manage menus and displays, while AdLogic and CPM+ help turn physical screens into advertising inventory. Customers include restaurant chains, retailers and sports venues; its acquisition of Cineplex Digital Media expanded its Canadian business.

- **Founded:** 1997
- **Headquarters:** Louisville, United States
- **Founders:** Jason Friedman (Founder of the original Creative Realities business (1997))
- **Products:** Clarity, ReflectView, Reflect AdLogic, CPM+, Reflect eXperience
- **Notable:** The 7-Eleven PDF case study reports 8,400+ screens across 2,100+ US stores and 99.9% CMS uptime., Company-reported 20-site fast-casual menu test produced a 1.5% sales lift against controls after 12 weeks., Completed Reflect Systems merger on February 17, 2022.

## Products & services

- **Clarity** — Purpose-built digital menu board CMS with POS integration, localized prices, content scheduling and remote monitoring.
- **ReflectView** — Enterprise digital signage platform for content, device and network management; company says it manages over 400,000 screens.
- **Reflect AdLogic** — Advertising scheduling, campaign delivery and reporting for place-based screen networks.
- **CPM+** — Programmatic advertising platform for monetizing retail and other place-based media networks.
- **Reflect eXperience** — Browser-based local content control with role-specific access permissions.
- **ReflectSpark** — Tools for JavaScript developers to create interactive HTML applications for signage.
- **iShowroom** — CMS platform included in the company’s digital signage portfolio.
- **Digital signage services** — Strategy, analytics, content production, hardware procurement, installation, integration and ongoing managed support.

## Achievements

- The 7-Eleven PDF case study reports 8,400+ screens across 2,100+ US stores and 99.9% CMS uptime.
- Company-reported 20-site fast-casual menu test produced a 1.5% sales lift against controls after 12 weeks.
- Completed Reflect Systems merger on February 17, 2022.
- Completed Cineplex Digital Media acquisition on November 7, 2025.
- Reported approximately USD 20.5 million ARR at June 30, 2026.

## Latest updates

- **2026-04** — Reported fiscal 2025 revenue of USD 57.232 million and described AMC/NCM in-lobby media partnership across 285 locations.
- **2026-05** — Q1 results disclosed installation delays from winter storms and USD 0.5 million of one-time costs transitioning away from an outsourced CDM installer.
- **2026-06** — Announced FanConnect integration of Clarity digital menu boards with venue IPTV, POS data and event-driven automation; first deployment scheduled for Durham Bulls Athletic Park.
- **2026-08** — Reported Q2 revenue of USD 21.5 million, net loss of USD 4.2 million and approximately USD 20.5 million ARR; announced an unnamed national grocery contract estimated above USD 10 million and selection for the Tennessee Titans’ New Nissan Stadium.

## Links

- Website: https://cri.com/
- LinkedIn: https://www.linkedin.com/company/creative-realities-llc/
- Twitter/X: http://www.twitter.com/ReflectSystems
- YouTube: https://www.youtube.com/channel/UCIfD-SHpvwuwj-Ge1hQaxxw

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Profile page: https://yespress.io/creative-realities
Published by YesPress — https://yespress.io
Last updated: 2026-10-01