# Creative Juice

> Creative Juice built banking, bookkeeping and revenue-based funding for digital creators whose businesses did not fit a conventional bank's assumptions. Founded by Sima Gandhi and Ezra Cooperstein, it tested creator financing with MrBeast, expanded the capital pool to $50 million, and was recorded as acquired by Rho in 2024.

- **Founded:** 2020
- **Headquarters:** San Francisco, United States
- **Founders:** Sima Gandhi (Co-founder and CEO), Ezra Cooperstein (Co-founder)
- **Products:** Creator business banking, Juice Funds, AdSense advances, Juice Funds Refresh and Reserve, Juice Club
- **Notable:** Expanded an initial $2 million creator funding experiment into a $50 million capital pool announced in 2022., Raised a reported $20 million in venture equity through seed and Series A rounds., Named on Fast Company's 2023 Most Innovative Companies list.

## Products & services

- **Creator business banking** — Business accounts with a debit card, revenue management, invoicing and automated payment splits; banking services were provided through a partner institution.
- **Juice Funds** — Individualized upfront investments in creator businesses in return for a contracted share of revenue over a set term.
- **AdSense advances** — Early access to expected YouTube advertising payouts.
- **Juice Funds Refresh and Reserve** — Shorter funding options, including Refresh against revenue from an existing video library.
- **Juice Club** — Creator membership combining bookkeeping, tax and contractor tools, experts, community and funding access.

## Achievements

- Expanded an initial $2 million creator funding experiment into a $50 million capital pool announced in 2022.
- Raised a reported $20 million in venture equity through seed and Series A rounds.
- Named on Fast Company's 2023 Most Innovative Companies list.
- Launched a $25,000 Black Creator Incubator for five creators in 2023.
- Recorded as acquired by Rho in July 2024; terms were not disclosed.

## Latest updates

- **2024-07** — CB Insights records Creative Juice as acquired by Rho; public terms are undisclosed.
- **2023-06** — Introduced Juice Club with bookkeeping, funding and creator community support.
- **2023-03** — Spotify named Creative Juice among partners bringing creator videos to its platform.

## Links

- Website: https://www.getjuice.com/
- LinkedIn: https://www.linkedin.com/company/getcreativejuice
- Twitter/X: https://twitter.com/getjuice
- Instagram: https://www.instagram.com/getjuice/
- Facebook: https://www.facebook.com/juiceforcreators

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Profile page: https://yespress.io/creative-juice
Published by YesPress — https://yespress.io
Last updated: 2026-09-29