# Creative Direct

> Creative Direct is a privately held Richmond political consulting company that builds Republican voter-contact campaigns across direct mail, digital advertising, texting, calling and campaign collateral. Founded by Ray Allen and Ron Butler in 1997, it combines an in-house strategy and creative team with nationwide data and a coast-to-coast network of printers and mail shops, serving candidates, party committees, PACs, causes and some corporate public-affairs clients.

- **Founded:** 1997
- **Headquarters:** Richmond, United States
- **Founders:** Ray Allen (Founding Partner), Ron Butler (Founding Partner)
- **Products:** Direct mail, Digital advertising, Phone and texting campaigns, Campaign collateral, Targeting and voter contact strategy
- **Notable:** Expanded from a regional Richmond firm into a national operation serving clients in more than 40 states., Won the 2025 Reed Award for Best Mail Piece for a Republican Presidential Campaign for Donald J. Trump for President., Handled direct mail and texting for Donald J. Trump's winning 2024 presidential campaign, according to the company's team biography for CJ Grover.

## Products & services

- **Direct mail** — Strategy, mail planning, audience targeting, copy, customized in-house design and nationwide print and mail production.
- **Digital advertising** — In-house strategy, creative and placement across online and connected-TV inventory, coordinated with mail, text and television efforts.
- **Phone and texting campaigns** — Text messages, automated calls, ringless voicemail, surveys and get-out-the-vote programs, including integrated mail-to-text plans.
- **Campaign collateral** — Printed material aligned to a campaign's brand and core message.
- **Targeting and voter contact strategy** — Audience selection using nationwide voter data, voting history, consumer attributes, political leaning and issue-support indicators.
- **Video and public-affairs creative** — Video editing, websites, branding and digital media supported by the in-house creative and affiliated public-affairs teams.

## Achievements

- Expanded from a regional Richmond firm into a national operation serving clients in more than 40 states.
- Won the 2025 Reed Award for Best Mail Piece for a Republican Presidential Campaign for Donald J. Trump for President.
- Handled direct mail and texting for Donald J. Trump's winning 2024 presidential campaign, according to the company's team biography for CJ Grover.
- Worked on all three Virginia statewide races and more than 20 House of Delegates races in the 2021 cycle with co/efficient; Republicans won all three statewide offices and reclaimed the House majority.
- Built client relationships that the company says have lasted more than two decades.
- Developed a portfolio spanning direct mail, digital advertising, texting, calls, connected TV, campaign collateral, websites, branding and video.

## Latest updates

- **2026-08** — The company advertised an in-house video editor role for political and campaign advertising, evidence of continued investment in video production.
- **2026-07** — Publicly aggregated campaign-finance records showed recent payments for digital media, political strategy, travel and website/logo work, reflecting a broader mix than direct mail alone.
- **2025-03** — Creative Direct won the Reed Award for Best Mail Piece for a Republican Presidential Campaign for its work for Donald J. Trump for President.
- **2025** — The company disclosed that its team ran direct mail and texting for Donald J. Trump's 2024 presidential campaign.
- **2023-01** — Senior Kemp adviser Jay Walker joined LINK Public Affairs and continued his political practice at affiliated Creative Direct.
- **2022-12** — Creative Direct and LINK Public Affairs announced an Atlanta office to serve Georgia clients.

## Links

- Website: https://creativedirect.net
- LinkedIn: https://www.linkedin.com/company/creative-direct
- Twitter/X: https://twitter.com/1creativedirect
- Facebook: https://facebook.com/creativedirect

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Profile page: https://yespress.io/creative-direct
Published by YesPress — https://yespress.io
Last updated: 2026-09-20