# Creative Concepts

> Creative Concepts Consultants is a founder-led brand strategy and communications consultancy established in 2003. It combines senior advisory work with AI BRAND DEFENSE, which interprets beliefs and intent inside viral comment streams, and a Neuromarketing Lab that tests attention and emotional response before campaigns launch. The firm serves national and international consumer and B2B brands, with past clients including Bigelow Tea, Bulldog Skincare, Ouidad, Ecover, Pitney Bowes, Belmar Pharma Solutions, The Mountain, Westfleet Advisors and MAIKE.

- **Founded:** 2003
- **Headquarters:** Boston and New York City, United States
- **Founders:** Valorie Luther (Founder and Chief Strategist)
- **Products:** AI BRAND DEFENSE, Strategic Advisory, Neuromarketing Lab, Speaking and Workshops
- **Notable:** Convened an early U.S. business conference on commercial uses of social media in 2006, with executives from Ford, IBM, Hearst, Xerox, GE and other organizations., Generated Facebook engagement 3,000% above the industry benchmark for Bulldog Skincare's U.S. launch through an organic social campaign., Increased The Mountain's Facebook reach by 1,608% to more than 5.5 million people through an organic social strategy.

## Products & services

- **AI BRAND DEFENSE** — A proprietary intelligence service that applies semantic and intent analysis to viral comment streams, surfacing consumer beliefs, likely actions, spreading narratives and influential voices, then recommending whether to educate, collaborate, respond or monitor. At launch, its published tiers were $1,995 for one video, $4,995 for four videos and $10,000 per month for unlimited monitoring, each with 24-hour delivery.
- **Strategic Advisory** — A retainer engagement spanning AI visibility, digital marketing, brand strategy, public relations, neuromarketing and crisis intelligence, with weekly meetings at the outset and monthly meetings once established.
- **Neuromarketing Lab** — Project-based pre-launch creative validation using AI-powered eye tracking and facial coding with real consumer panels to measure attention and emotional response to video, static creative, websites and social content.
- **Speaking and Workshops** — Executive briefings, strategy intensives, masterclasses, consultancy residencies, corporate keynotes, association talks and virtual sessions focused on AI visibility, brand defense, content and resilience.

## Achievements

- Convened an early U.S. business conference on commercial uses of social media in 2006, with executives from Ford, IBM, Hearst, Xerox, GE and other organizations.
- Generated Facebook engagement 3,000% above the industry benchmark for Bulldog Skincare's U.S. launch through an organic social campaign.
- Increased The Mountain's Facebook reach by 1,608% to more than 5.5 million people through an organic social strategy.
- Increased Westfleet Advisors' LinkedIn impressions by 572% in three months.
- Delivered more than 100,000 pageviews in the first quarter for AI shopping startup MAIKE.
- Valorie Luther's chapter on neuromarketing ethics was published online by Springer Nature in January 2026 after earlier conference presentation and publication.
- Valorie Luther received a 2025 Boston Excellence Award for Digital and Marketing Communication from Royal Club London and spoke at TEDxBU in 2025.

## Latest updates

- **2026-06** — Published an Intelligence Briefing explaining three sources of AI brand visibility: earned media, third-party communities and owned content.
- **2026-04** — Published a 23-year retrospective describing the firm's move into AI visibility, its Virtual Neuromarketing Lab and AI BRAND DEFENSE.
- **2026-03** — Announced a longitudinal cross-platform study of competing brand visibility in AI search, co-authored by Valorie Luther and Whitebox CEO Ofri Touboul-Cohen and under academic review.
- **2026-02** — Launched AI BRAND DEFENSE with 24-hour delivery and public tiers of $1,995 for one video, $4,995 for four videos and $10,000 per month for unlimited monitoring; also published its seven-pillar framework for modern public relations.

## Links

- Website: https://creative-conceptsllc.com
- LinkedIn: https://www.linkedin.com/company/creative-concepts-consultants
- YouTube: https://www.youtube.com/playlist?list=PL76EME8qLFLKs_ztnX5l8fL7QCS1zQ0yR
- Bluesky: https://bsky.app/profile/valorieluther.bsky.social

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Profile page: https://yespress.io/creative-concepts
Published by YesPress — https://yespress.io
Last updated: 2026-09-24