# Creative Civilization - An Aguilar/Girard Agency

> Creative Civilization is an independent, Hispanic- and woman-owned San Antonio agency founded by Al Aguilar and Gisela Girard in 1999. It combines research, brand strategy, advertising, public relations, digital and social execution for public institutions, community-facing organizations and national brands. Its most durable work includes the San Antonio Spurs' 'Go Spurs Go' rallying cry and the research-led renaming of the San Antonio Housing Authority as Opportunity Home.

- **Founded:** 1999
- **Headquarters:** San Antonio, United States
- **Founders:** Adolfo 'Al' Aguilar (Co-founder, CEO and Chief Creative Officer), Gisela Girard (Co-founder, President and Chief Strategy Officer)
- **Products:** Brand strategy and evolution, Integrated advertising, Public relations and community outreach, Media and digital strategy, Research and testing
- **Notable:** Created 'Go Spurs Go' for the San Antonio Spurs' 1999 playoff run; the phrase remained in official marketing and licensed merchandise during the 2026 playoffs., Led Spurs marketing for 14 years across four NBA championship periods and received championship rings from the team for the 2005 and 2007 titles., Al Aguilar's work is included in the Smithsonian National Museum of American History's long-running 'American Enterprise' exhibition.

## Products & services

- **Brand strategy and evolution** — Research, stakeholder discovery, naming, narrative, visual identity, tagline development, brand guidelines and launch planning.
- **Integrated advertising** — Creative concepts and execution across television, print, outdoor, digital, social and collateral.
- **Public relations and community outreach** — Media relations, events, community engagement, influencer outreach, op-eds and communications planning.
- **Media and digital strategy** — Media planning, digital advertising, social content and multi-touchpoint campaign coordination.
- **Research and testing** — Focus groups, stakeholder sessions, message testing and audience-insight development before production.

## Achievements

- Created 'Go Spurs Go' for the San Antonio Spurs' 1999 playoff run; the phrase remained in official marketing and licensed merchandise during the 2026 playoffs.
- Led Spurs marketing for 14 years across four NBA championship periods and received championship rings from the team for the 2005 and 2007 titles.
- Al Aguilar's work is included in the Smithsonian National Museum of American History's long-running 'American Enterprise' exhibition.
- Won 12 ADDY Awards and two Texas Public Relations Association awards for work honored in 2010.
- Won five awards at the first San Antonio PRSA Del Oro Awards in 2003, including recognition for a Texas tobacco-prevention campaign.
- Renamed and repositioned the 80-year-old San Antonio Housing Authority as Opportunity Home after resident and stakeholder research.
- Helped the City of Castle Hills launch a new logo, narrative and 'LOVE IT...HERE' tagline in 2024.

## Latest updates

- **2026-05** — The San Antonio Express-News revisited the origin and continued use of 'Go Spurs Go' during the 2026 NBA playoffs, 27 years after its creation.
- **2025** — Aguilar and Girard described the Spurs relationship and the agency's 26-year local-business impact in an essay for the San Antonio Hispanic Chamber of Commerce.
- **2024-11** — Castle Hills reported the launch of its new city identity, narrative and 'LOVE IT...HERE' tagline after resident, business and staff discovery sessions led by Creative Civilization.
- **2024-04** — Creative Civilization proposed a six-month, $34,500 brand-communications engagement for Castle Hills covering discovery, design, focus groups, launch and momentum.
- **2023-03** — The agency published case studies for Opportunity Home and TRTF's Project Catapult, documenting its research-to-launch process.

## Links

- Website: https://www.creativecivilization.com
- LinkedIn: https://www.linkedin.com/company/creative-civilization
- Twitter/X: https://twitter.com/CreativeCiv
- YouTube: https://www.youtube.com/channel/UCUIT0PvflnHEkBaPconfanA/featured
- Instagram: https://www.instagram.com/creative_civilization/
- Facebook: https://www.facebook.com/CreativeCivilization

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Published by YesPress — https://yespress.io
Last updated: 2026-09-22