# Craze

> Craze is a Y Combinator (S22) company that reinvented itself into an AI video maker at craze.ai - a tool that plans, edits and turns creative direction into finished videos. Founded in 2022 by Kabir Nagral and Deepit Patil, Craze began as an HR, payroll and compliance platform for Indian founders before shutting that product down in 2025 and rebuilding around AI, first as a general 'do things with AI' agent layer and now as a creative video studio.

- **Founded:** 2022
- **Headquarters:** Mumbai, India (registered agent in Dover, Delaware, USA)
- **Founders:** Kabir Nagral (Co-Founder & CEO (Harvard computer science dropout)), Deepit Patil (Co-Founder & CTO (Computational Mechanics, IIT Delhi))
- **Team size:** ~10-12
- **Products:** Craze (AI Video Maker), Craze AI (agent layer), Craze HR, Payroll & Compliance (retired)
- **Notable:** Accepted into Y Combinator's Summer 2022 batch, Backed by Y Combinator, Nexus Venture Partners and Soma Capital, Built and shipped a full HR/payroll/compliance platform for Indian founders

## Products & services

- **Craze (AI Video Maker)** — An AI video platform that plans, edits and exports video from creative direction - covering script/plan, motion graphics, AI avatars, generated music and audio, and unlimited exports, with human editor support and cloud storage.
- **Craze AI (agent layer)** — The interim post-pivot product: an AI layer that selects and orchestrates the right AI models, apps and agents to complete tasks like marketing campaigns, hiring, workflow automation and event planning.
- **Craze HR, Payroll & Compliance (retired)** — The original 2022 product: one-click, end-to-end payroll, HR and compliance for Indian founders and growing teams, covering onboarding, attendance, leave, expenses, IT asset management and statutory compliance. Shut down in 2025.

## Achievements

- Accepted into Y Combinator's Summer 2022 batch
- Backed by Y Combinator, Nexus Venture Partners and Soma Capital
- Built and shipped a full HR/payroll/compliance platform for Indian founders
- Executed a rare same-name pivot from HR software to AI video, retaining team and brand

## Latest updates

- **2025-04** — Founders announced the shutdown of the original Craze HR product and the launch of Craze AI ('Craze is dead, long live Craze').
- **2025** — Repositioned craze.ai as an AI video maker that plans, edits and exports video from creative direction, priced at $19/month.

## Links

- Website: https://www.craze.ai
- LinkedIn: https://www.linkedin.com/company/crazehq
- Twitter/X: https://x.com/crazedotai
- YouTube: https://www.youtube.com/@crazedotai
- Instagram: https://www.instagram.com/crazedotai

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Profile page: https://yespress.io/craze-yc-s22
Published by YesPress — https://yespress.io
Last updated: 2026-07-31