# Crayton Webb

> Crayton Webb owns and leads Sunwest Communications in Dallas and co-founded LuncefordWEBB Government Relations. A former broadcast journalist, Dallas mayoral chief of staff and Mary Kay communications executive, he hosts Reputation Matters and serves as the Texas Lyceum’s 2026 chairman.

- **Role:** Owner and CEO at Sunwest Communications; Principal and co-founder at LuncefordWEBB Government Relations; Chairman of the Texas Lyceum (2026)
- **Organizations:** Sunwest Communications, LuncefordWEBB Government Relations, The Texas Lyceum, Arbor Day Foundation, Mary Kay Inc. (former), Office of Dallas Mayor Laura Miller (former), United Way of Metropolitan Dallas (former), KTVT CBS 11 (former), YMCA of Metropolitan Dallas (past board chairman), Dallas Area Habitat for Humanity (past board chairman), The Dallas Assembly (past leadership)
- **Education:** Bachelor of Arts, Willamette University
- **Known for:** D CEO Dallas 500 recognition for the 2019 and 2020 editions., Dallas Business Journal Most Inspiring Leaders award, 2021., YMCA Theodore P. Beasley Distinguished Leadership Award, 2022.

## Career timeline

- **1994** — Graduated from Willamette University with a Bachelor of Arts.
- **1990s-2001** — Worked in broadcast journalism in Oregon, Idaho and Texas, including KTVT CBS 11 in Dallas.
- **Before 2002** — Served as communications director at United Way of Metropolitan Dallas.
- **2002-2005** — Chief of staff to Dallas Mayor Laura Miller.
- **2005** — Joined Mary Kay, initially in government relations; later became vice president of corporate communications and corporate social responsibility.
- **2015** — Accepted Mary Kay’s Allied Professional Award alongside Kirsten Gappelberg.
- **2017** — Purchased Sunwest Communications from Andy Stern and joined the Arbor Day Foundation board.
- **2018** — Joined the Texas Lyceum as a director.
- **2021** — Sunwest acquired Shiroma Southwest and reported reaching the $5 million revenue benchmark.
- **2022** — Launched LuncefordWEBB with Michael Lunceford.
- **2023** — Sunwest acquired Spaeth Communications; Reputation Matters launched.
- **2025** — Became Texas Lyceum president and helped launch the national Campaign for Civility.
- **2026** — Serves as Texas Lyceum chairman.

## Achievements

- D CEO Dallas 500 recognition for the 2019 and 2020 editions.
- Dallas Business Journal Most Inspiring Leaders award, 2021.
- YMCA Theodore P. Beasley Distinguished Leadership Award, 2022.
- Launched Mary Kay’s Pink Changing Lives corporate social responsibility strategy.
- Sunwest reported achieving its $5 million revenue benchmark in 2021.
- Accepted Mary Kay’s 2015 Allied Professional Award with Kirsten Gappelberg.

## Latest updates

- **2026-10** — The Texas Lyceum’s 2026 executive committee lists Webb as chairman.
- **2025-10** — Sunwest published the Jim Acosta episode of Reputation Matters on October 2.
- **2025-05** — Interviewed sports journalist Brad Townsend on Reputation Matters, published May 20.
- **2025-01** — Became Texas Lyceum president as the organization launched its national Campaign for Civility.

## Links

- Website: https://sunwestpr.com/team/crayton-webb/
- LinkedIn: https://www.linkedin.com/in/crayton-webb
- Twitter/X: https://twitter.com/craytonwebb

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Profile page: https://yespress.io/crayton-webb
Published by YesPress — https://yespress.io
Last updated: 2026-10-06