# Crayon

> Crayon is a Boston-based competitive intelligence software company that helps businesses track, analyze, and act on what their competitors are doing. Its platform automatically captures market movements from hundreds of millions of sources, then turns that raw signal into battlecards, alerts, newsletters, and AI-generated talk tracks that sales, marketing, product, and executive teams use to win more deals. Founded in 2015 by former HubSpot executive Jonah Lopin, Crayon has raised roughly $38 million and serves 500+ customers including Dropbox, Gong, Zendesk, Intuit, and ZoomInfo.

- **Founded:** 2015
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Jonah Lopin (Co-Founder & CEO), John Osborne (Co-Founder)
- **Team size:** ~64 employees (per Apollo data); company announced plans to roughly double headcount after its 2021 Series B
- **Products:** Crayon Competitive Intelligence Platform, Battlecards, Crayon Sparks (AI), Crayon Answers, Alerts, Newsletters & Dashboards
- **Notable:** Grew to 500+ customers by 2021, Raised ~$38M in total funding across Seed, Series A, and Series B, Recognized as a Leader in a Forrester Wave evaluation for competitive intelligence

## Products & services

- **Crayon Competitive Intelligence Platform** — Core SaaS platform that aggregates competitive and market signals from 300M+ sources, organizes them by importance, and distributes them across the organization.
- **Battlecards** — Dynamic, always-current sales battlecards that arm reps with competitor positioning, objection handling, and talk tracks inside their existing workflow.
- **Crayon Sparks (AI)** — AI capability that analyzes sales call transcripts, surfaces competitor mentions, and automatically drafts and publishes curated analysis into battlecards; includes Sparks Refine for editing tone and wording.
- **Crayon Answers** — A generative-AI compete assistant that surfaces the latest insight, context, and talk tracks, also available inside a company's own ChatGPT instance via API.
- **Alerts, Newsletters & Dashboards** — Real-time alerts and digestible reporting formats so each stakeholder gets intelligence in the format and cadence they prefer.
- **Integrations** — Connects with CRM (Salesforce, HubSpot), chat (Slack), and sales enablement and knowledge-sharing tools to embed intelligence where teams work.

## Achievements

- Grew to 500+ customers by 2021
- Raised ~$38M in total funding across Seed, Series A, and Series B
- Recognized as a Leader in a Forrester Wave evaluation for competitive intelligence
- Ranked #1 CI tool in the Product Marketing Alliance (PMA) Pulse survey
- Launched Competitive Advantage Academy (2022) to train CI practitioners
- Pioneered AI-driven competitive intelligence with Crayon Sparks and Crayon Answers

## Latest updates

- **2021-05** — Raised $22M Series B led by Baird Capital and celebrated its 500th customer.
- **2022-02** — Launched the Competitive Advantage Academy to certify CI professionals.
- **2025-01** — Expanded Crayon Sparks AI to auto-publish curated analysis into battlecards and added Sparks Refine for AI content editing.
- **2025-01** — Made Crayon intelligence available inside customers' own ChatGPT instances via API and through the Crayon Answers gen-AI compete assistant.

## Links

- Website: https://www.crayon.co
- LinkedIn: https://www.linkedin.com/company/crayon-co
- Twitter/X: https://twitter.com/crayon
- Facebook: https://www.facebook.com/CrayonDotCo/

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Profile page: https://yespress.io/crayon
Published by YesPress — https://yespress.io
Last updated: 2026-06-15