# CrankTank

> CrankTank is a Ketchum, Idaho-based digital marketing and e-commerce consultancy built for outdoor, bike, winter-sports, mobility and powersports brands. Founded by Scott Montgomery and Adrian Montgomery, it combines operator-level industry knowledge with Amazon management, paid media, retention, PR, creative, web development and AI-shopping diagnostics. Its distinction is less a secret marketing tactic than a practical premise: the people planning the campaign should understand the product, the dealer network and the customer using it.

- **Founded:** 2016
- **Headquarters:** Ketchum, United States
- **Founders:** Scott Montgomery (CEO and Founder), Adrian Montgomery (CTO and Co-Founder)
- **Team size:** Public sources place the organization in the 11-50 range; a 2024 profile reported 16 people.
- **Products:** R.E.A.C.H. AI Optimization, Store Management AI, Amazon Executive Account Management, Digital Advertising, Retention Marketing
- **Notable:** Ranked No. 4,876 on the 2023 Inc. 5000., Ranked No. 30 on BoiseDev's 2024 Peak 43 list, which reported 86.4% revenue growth from 2020 through 2023., Expanded from Ketchum into Europe with an Innsbruck-area operation.

## Products & services

- **R.E.A.C.H. AI Optimization** — A diagnostic service for Retrieval Evaluation and Agentic Commerce Health that measures semantic relevance and brand performance across stages of AI retrieval.
- **Store Management AI** — Store-content, data-feed and process management intended to improve visibility on the open web and AI platforms.
- **Amazon Executive Account Management** — End-to-end Seller Central strategy and operations designed to fit alongside direct e-commerce and retail channels.
- **Digital Advertising** — ROAS-oriented paid search, shopping, display, social, remarketing and audience development for active-lifestyle brands.
- **Retention Marketing** — Email and SMS programs, including Klaviyo customer-data workflows, intended to increase repeat revenue and create new funnels.
- **Public Relations** — Earned-media strategy and execution for bicycle, outdoor, powersports and winter-sports markets in North America.
- **Creative, Web and Reporting** — Static and motion advertising, custom production, website design and development, organic social, and client dashboards aggregating sales and marketing metrics.
- **Executive Advisory** — CEO consulting, strategy, financing and succession-planning advice rooted in Scott Montgomery's operating experience.

## Achievements

- Ranked No. 4,876 on the 2023 Inc. 5000.
- Ranked No. 30 on BoiseDev's 2024 Peak 43 list, which reported 86.4% revenue growth from 2020 through 2023.
- Expanded from Ketchum into Europe with an Innsbruck-area operation.
- Launched R.E.A.C.H. in March 2026 as a diagnostic platform for AI-mediated product discovery.
- Early R.E.A.C.H. clients were reported by the company to average a 14% increase in organic sales alongside a 31% improvement in conversion rate.

## Latest updates

- **2026-03** — CrankTank launched R.E.A.C.H., a diagnostic platform for measuring product and brand visibility through the AI retrieval pipeline.
- **2025-02** — The company announced investments in e-commerce and digital-strategy resources, including expanded responsibilities in data and Amazon services.
- **2024-09** — BoiseDev's Peak 43 ranked CrankTank No. 30 and reported 86.4% revenue growth from 2020 to 2023.
- **2023-10** — CrankTank opened a European office in the Innsbruck region to serve the European and UK markets.
- **2023-08** — CrankTank appeared at No. 4,876 on the Inc. 5000.

## Links

- Website: https://cranktank.net
- LinkedIn: https://www.linkedin.com/company/cranktank
- Twitter/X: https://twitter.com/wearecranktank
- Instagram: https://www.instagram.com/wearecranktank/
- Facebook: https://www.facebook.com/WeAreCrankTank/

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Profile page: https://yespress.io/cranktank
Published by YesPress — https://yespress.io
Last updated: 2026-09-19