# Craig Ritter

> Craig J. Ritter is co-founder and CEO of Harrisburg-based Ritter Insurance Marketing and a managing partner at Integrity. A Penn State finance graduate who entered insurance in 1992, he joined his father’s predecessor business in 1997 and co-founded Ritter Insurance Marketing under its own name in 2005. His career combines independent-agent support, software development, acquisitions, and agent advocacy, with a personal interest in wrestling and community service.

- **Role:** Co-founder and CEO at Ritter Insurance Marketing; Managing Partner at Integrity
- **Organizations:** Ritter Insurance Marketing, Integrity, URL Senior Care Division
- **Education:** Bachelor’s degree in finance, Pennsylvania State University
- **Known for:** Earned CPCU and AFSB professional designations., Helped grow the business from five employees at its 2005 founding to 270 employees reported in his 2024 conference biography., Led Ritter through a 2020 minority investment, twelve acquisitions during 2020–2022, and the 2022 Integrity transaction.

## Career timeline

- **1992** — Began his career in the insurance industry.
- **1997** — Joined his father Cal’s URL Senior Care Division as its first employee.
- **2005** — Co-founded Ritter Insurance Marketing with his father after purchasing the predecessor operation from URL; began with five employees.
- **2012** — As president, announced a distribution partnership with Custom Benefit Plans.
- **2019** — Appeared with Dwane McFerrin on the Georgia association summit’s technology panel.
- **2020** — Announced a minority investment by Century Equity Partners; existing executives retained majority ownership.
- **2020–2022** — Ritter completed twelve acquisitions involving equity and asset transactions.
- **2022** — Ritter joined Integrity; Craig became a managing partner while continuing as Ritter CEO.
- **2023** — Discussed the Integrity partnership on Inspire and appeared on A Human Connection with JoAnn Wray.
- **2024** — Featured among the Smart Business Dealmakers Philadelphia Hall of Fame inductees.
- **2026** — Company’s annual market review described his federal advocacy for independent agents and brokers.

## Achievements

- Earned CPCU and AFSB professional designations.
- Helped grow the business from five employees at its 2005 founding to 270 employees reported in his 2024 conference biography.
- Led Ritter through a 2020 minority investment, twelve acquisitions during 2020–2022, and the 2022 Integrity transaction.
- His business was reported in the 2022 transaction announcement to have received Pennsylvania Best Places to Work recognition for seven consecutive years.
- Listed among the 2024 Philadelphia Smart Business Dealmakers Hall of Fame inductees.

## Latest updates

- **2026-03** — The March 16 company review of his annual market address described multiple trips to Washington to meet legislators and CMS officials, including advocacy on commission stability and administrative requirements.
- **2023-11** — Appeared on the November 28 episode of A Human Connection with JoAnn Wray.
- **2023-03** — Discussed partnership opportunities with Bryan W. Adams in a March 15 Inspire video episode.

## Links

- Website: https://ritterim.com/
- LinkedIn: https://www.linkedin.com/in/craigritter

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Profile page: https://yespress.io/craig-ritter
Published by YesPress — https://yespress.io
Last updated: 2026-10-27