# Craig Dowley

> Craig Dowley is the Boston-area Chief Marketing Officer of Teradyne Robotics, where he leads go-to-market work across Universal Robots and Mobile Industrial Robots. His career connects engineering software, machine vision, lasers, warehouse computer vision and collaborative robotics, with an unusually consistent focus on measurable pipeline, practical deployment and marketing systems that can be tested like products.

- **Role:** Chief Marketing Officer at Teradyne Robotics
- **Organizations:** Teradyne Robotics, Universal Robots, Mobile Industrial Robots, Vimaan, Cognex, IPG Photonics, SolidWorks, MathWorks
- **Education:** Bachelor's degree (field not publicly specified), University of Massachusetts Amherst
- **Known for:** Named inventor on U.S. Patents 7,996,255 and 8,688,491 concerning on-demand software trials, lead generation, testing and error reporting., Says Cognex marketing-originated sales grew from $86 million in his first year to more than $375 million four years later, contributing to $1.2 billion in marketing-originated pipeline over 5.5 years., Says marketing return at Cognex rose from $6.24 to $21.43 per dollar spent during his tenure.

## Career timeline

- **2000s** — Developed web marketing strategies during a decade of work across engineering-software companies SolidWorks and MathWorks.
- **2011** — Named inventor on U.S. Patent 7,996,255, covering sales leads based on on-demand software trial usage.
- **2013** — Appeared on a Gartner content-marketing panel while serving as Cognex's director of web marketing and brand.
- **2014** — Named inventor on U.S. Patent 8,688,491, covering testing and error reporting for on-demand software-based marketing and sales.
- **2018** — Served as senior director of marketing at IPG Photonics.
- **2022-2025** — Led marketing at warehouse computer-vision company Vimaan, including product messaging, content and demand generation.
- **2025-09** — Joined Teradyne Robotics as Chief Marketing Officer, supporting Universal Robots and Mobile Industrial Robots.
- **2026-04** — Published his MODEX 2026 argument for adaptable mobile and collaborative robotics in messy, real-world environments.

## Achievements

- Named inventor on U.S. Patents 7,996,255 and 8,688,491 concerning on-demand software trials, lead generation, testing and error reporting.
- Says Cognex marketing-originated sales grew from $86 million in his first year to more than $375 million four years later, contributing to $1.2 billion in marketing-originated pipeline over 5.5 years.
- Says marketing return at Cognex rose from $6.24 to $21.43 per dollar spent during his tenure.
- Says SolidWorks inbound lead volume grew 40% and sales-qualified leads grew 92% over two years.
- Says Vimaan's search program generated more than 90% of its sales-qualified leads.
- Participated in a Gartner panel on content marketing and content governance.

## Latest updates

- **2026-04** — Published an analysis of MODEX 2026 arguing that adaptable mobile cobots and AI vision address warehouse variability more practically than rigid automation.
- **2025-09** — Joined Teradyne Robotics as Chief Marketing Officer, working across Universal Robots and Mobile Industrial Robots.
- **2025-05** — Earned Google's Attract and Engage Customers with Digital Marketing certification.

## Links

- Website: https://teradyne.com
- LinkedIn: https://www.linkedin.com/in/craigdowley

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Profile page: https://yespress.io/craig-dowley
Published by YesPress — https://yespress.io
Last updated: 2026-08-17