# Crafted Communications

> Crafted Communications is a women-owned, senior-led performance communications agency founded in Los Angeles in 2014. It builds integrated programs around earned media, then extends that credibility through paid, owned, social, affiliate and retail channels. Its client roster spans connected technology, food and CPG, travel, consumer products and finance, with public case studies reporting outcomes ranging from launch coverage to affiliate revenue and sentiment lift.

- **Founded:** 2014
- **Headquarters:** Los Angeles, United States
- **Founders:** Lisa Robinson (Co-founder & Partner), Jessica Vitale (Co-founder & CPG Lead)
- **Team size:** Approximately 12 employees; LinkedIn lists 11-50.
- **Products:** The Trust Stack, Performance communications, Media relations and launches, Affiliate PR, Thought leadership, content and optimization
- **Notable:** Ranked No. 3,723 on the 2020 Inc. 5000 list., Allie Marsh won PR Daily's 2021 Media Relations Professional of the Year recognition for the Plenty of Fish Dating Trends campaign., The Plenty of Fish campaign generated 547 pieces of content and 3.6 billion impressions; PR Daily reported a 196% increase in positive online sentiment in Q4 2020.

## Products & services

- **The Trust Stack** — A five-layer framework that organizes earned, paid, owned, social and retail channels around earned media as the foundation.
- **Performance communications** — Integrated communications programs combining storytelling and media relations with signals such as branded search, affiliate conversion, AI citations and demand.
- **Media relations and launches** — Narrative development, press strategy, executive preparation, product reviews, events and launch execution.
- **Affiliate PR** — Affiliate program management across editorial media, loyalty publishers, creators and deal sites, linked to earned coverage.
- **Thought leadership, content and optimization** — Executive visibility, content development, SEO and GEO work designed to improve authority in search and AI answers.
- **Crisis and corporate communications** — Reputation, issues, crisis, financial announcements, CSR and corporate positioning support.

## Achievements

- Ranked No. 3,723 on the 2020 Inc. 5000 list.
- Allie Marsh won PR Daily's 2021 Media Relations Professional of the Year recognition for the Plenty of Fish Dating Trends campaign.
- The Plenty of Fish campaign generated 547 pieces of content and 3.6 billion impressions; PR Daily reported a 196% increase in positive online sentiment in Q4 2020.
- A Cosori Oprah's Favorite Things placement was extended into 56 stories and a reported 600% month-over-month affiliate revenue increase on cosori.com.
- The Avelo Airlines launch produced more than 1,100 stories and over 30 interviews, according to Crafted's case study.
- The Plex affiliate program more than doubled revenue year over year and generated more than $500,000 in profit after program costs, according to Crafted.
- Archer Meat Snacks received hundreds of stories and 10 company, executive or product awards in Crafted's first year on the account.
- Allie Marsh was recognized as a Trailblazer in Ragan's 2022 Top Women in Communications Awards.

## Latest updates

- **2026-08** — Updated its analysis of a viral Spirit Airlines crowdfunding pitch, using the campaign to explain the earned, owned, social and conversion layers of its Trust Stack.
- **2026-06** — Published new analysis of World Cup campaigns and the changing role of large creative ideas.
- **2026-05** — Published a formal definition of performance communications as earned trust connected to measurable business outcomes.
- **2026** — Repositioned its public offering around the proprietary Trust Stack and a five-practice performance communications model.

## Links

- Website: https://www.craftedpr.com/
- LinkedIn: https://www.linkedin.com/company/crafted-communications
- Twitter/X: https://twitter.com/craftedcomm
- Instagram: https://www.instagram.com/craftedpr/

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Profile page: https://yespress.io/crafted-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-17