# CRAFT | Media/Digital

> CRAFT | Media/Digital is a Washington, D.C. communications agency that applies the tempo and targeting of political campaigns to public affairs, public relations, and corporate branding. Founded by Brian Donahue in 2010, it combines research, message development, advertising, media relations, digital products, events, and video for corporations, associations, nonprofits, and policy-facing organizations.

- **Founded:** 2010
- **Headquarters:** Washington, United States
- **Founders:** Brian Donahue (Founder and CEO)
- **Products:** Public Affairs and Advocacy, Public Relations and Media Relations, Corporate Branding and Marketing, Full Digital Services, Design and Video Production
- **Notable:** Named PRNEWS Digital Agency of the Year and Public Affairs Campaign of the Year in 2017, according to CRAFT's company materials., Reported 22 industry awards in 2021, including 15 Telly Awards and a Campaign Media Award for the Child Care Aware of America campaign., Won 12 Telly Awards in 2022 across work for API, the Association of Equipment Manufacturers, Auto Innovators, the National Retail Federation, and Mosaic.

## Products & services

- **Public Affairs and Advocacy** — Issue strategy, stakeholder engagement, policy-influencer outreach, coalition messaging, and paid advocacy campaigns.
- **Public Relations and Media Relations** — Message development, reputation and crisis communications, thought leadership, media outreach, and broadcast booking.
- **Corporate Branding and Marketing** — Brand positioning, research, campaign strategy, creative development, content, and advertising for corporations and associations.
- **Full Digital Services** — Digital advertising, search and social campaigns, websites, landing pages, online engagement, analytics, and interactive experiences.
- **Design and Video Production** — Broadcast-quality video, animation, print and digital collateral, reports, data visualization, and campaign creative.
- **Experiential Marketing and Events** — Live, virtual, and hybrid events designed as communications programs rather than stand-alone productions.
- **CRAFT GPT** — A proprietary internal AI model described as incorporating 14 years of CRAFT communications learning and media-consumption insights for PR and public-affairs work.

## Achievements

- Named PRNEWS Digital Agency of the Year and Public Affairs Campaign of the Year in 2017, according to CRAFT's company materials.
- Reported 22 industry awards in 2021, including 15 Telly Awards and a Campaign Media Award for the Child Care Aware of America campaign.
- Won 12 Telly Awards in 2022 across work for API, the Association of Equipment Manufacturers, Auto Innovators, the National Retail Federation, and Mosaic.
- Generated 2.5 million digital impressions, 12,000 campaign-site visits, 70 top-media mentions, and 510,000 first-week video views for the Ben Stein tariff campaign.
- Reported 115% growth in leads and 150% growth in site traffic in six months for Big Blue Marble Academy.
- Reported more than 1.8 million impressions and reach among 16,000 policy influencers for Verizon's online privacy campaign.
- By late 2014, reported serving 367 clients, winning 55 agency awards, and booking more than $65 million in advertising since launch.

## Latest updates

- **2025-09** — A U.S. Department of Justice filing disclosed a CRAFT agreement with the Embassy of Switzerland for internal strategic communications, media training, adaptive messaging, and video production.
- **2024-09** — CRAFT announced CRAFT GPT, a proprietary internal AI model for public relations and public affairs built around 14 years of agency learning and media-consumption insights.
- **2022-10** — CRAFT announced 12 Telly Awards for client work spanning hybrid events, branded content, web series, automotive video, public awareness, and sustainability video.
- **2021-07** — CRAFT announced 22 awards for the year, including 15 Telly Awards and a Campaign Media Award for Most Effective Media Plan.

## Links

- Website: https://craftdc.com
- LinkedIn: https://www.linkedin.com/company/craft-media-digital
- Twitter/X: https://twitter.com/craftdc
- YouTube: https://www.youtube.com/user/craftmediadc
- Instagram: https://www.instagram.com/craftdc
- Facebook: https://www.facebook.com/CRAFTMediaDigital/

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Profile page: https://yespress.io/craft-media-digital
Published by YesPress — https://yespress.io
Last updated: 2026-09-20