# Courtney Carter

> Courtney Carter is the founder of Carter Media Group and chief revenue officer for Seattle Sounders FC and Seattle Reign FC. A former Oregon State soccer player, she built a career through Madison Square Garden, MLS/Soccer United Marketing, ESPN and CAA before launching CMG in 2017. Her work spans talent management, entertainment production and sports partnerships; she is an executive producer of Liza on Demand and a 2025 ADWEEK Sports Marketing MVP.

- **Role:** Chief Revenue Officer at Seattle Sounders FC and Seattle Reign FC; Founder of Carter Media Group
- **Organizations:** Seattle Sounders FC, Seattle Reign FC, Carter Media Group, Creative Artists Agency, ESPN, Major League Soccer / Soccer United Marketing, Madison Square Garden, Ally2Action, Oregon State University
- **From:** Oregon City, United States
- **Education:** Business, with a marketing focus, Oregon State University
- **Known for:** 2009 Oregon State Distinguished Young Business Professional award., Executive producer of Liza on Demand., 2025 ADWEEK Sports Marketing MVP.

## Career timeline

- **2000-2004** — Played soccer for Oregon State; finished with 77 appearances, 16 goals and eight assists.
- **2004** — Completed an internship with the New York Knicks and New York Liberty.
- **2005-2007** — Worked as an account executive at MSG Sports, selling sponsorships for sports and entertainment properties.
- **2009** — Received Oregon State’s Distinguished Young Business Professional award while working at Soccer United Marketing / MLS.
- **2010** — Moved from soccer marketing to ESPN, later becoming a director in sports management.
- **Before May 2017** — Worked as a CAA agent in television and digital talent, packaging and brand partnerships.
- **2017** — Founded Carter Media Group in May.
- **2018-2021** — Executive producer of Liza on Demand.
- **2020** — Founded Ally2Action, which began in July with a racial-equity education mission.
- **2024** — Appointed chief revenue officer for Seattle Sounders FC and Seattle Reign FC on July 18.
- **2025** — Named an ADWEEK Sports Marketing MVP.
- **2026** — Led Seattle Soccer Celebration, powered by Lenovo, and spoke at the VenuesNow Conference.

## Achievements

- 2009 Oregon State Distinguished Young Business Professional award.
- Executive producer of Liza on Demand.
- 2025 ADWEEK Sports Marketing MVP.
- First hire to work across the Sounders and Reign’s combined business enterprise in 2024.
- Producer, with Ali Joe Williams, of the Stand Up film directed by Jason Bergh.

## Latest updates

- **2026-10** — A VenuesNow Conference recap reported her discussion of retail and venue experiences for women; she said 64% of Sounders Gen Z fans were female.
- **2026-06** — Led the Seattle Soccer Celebration waterfront project, including a floating soccer pitch, during the World Cup.
- **2025-09** — Named a 2025 ADWEEK Sports Marketing MVP.
- **2024-07** — Joined Sounders FC and Reign FC as chief revenue officer.

## Links

- Website: https://www.thecartermediagroup.com/
- LinkedIn: https://www.linkedin.com/in/courtneycarterofficial
- Twitter/X: https://twitter.com/seetwo
- Instagram: https://www.instagram.com/seetwo/

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Profile page: https://yespress.io/courtney-carter
Published by YesPress — https://yespress.io
Last updated: 2026-10-22